It’s still Prada (pictured), as early as October-December 2022, to dominate the LystIndex of the first quarter of 2023, which by analyzing the searches, purchasing habits and views on the products of its community of over 200 million users, periodically takes stock of the hottest fashion brands and products of the moment. The brand designed by Miuccia Prada And Raf Simons gets +22% research.
The Italian group also conquers the second place with Miu Miudriven by initiatives such as the colab with New Balancefrom the liking towards his pocket bag and from the Paris show with Zaya Wade, My Goth, Ethel Cain and Emma Corin under the spotlight. Corin also stars, along with Kendall Jennerfrom the SS23 campaign.
Third, as already last year at the same time, is Monclerwhose event The Art of Genius during the London Fashion Week it was followed by an audience of more than 12,000 people, also attracting attention online.
Fourth Valentinewhich gains one position, and fifth Loewe (plus two positions), while stable it is Bottega Veneta, sixth. Seventh Dolce&Gabbana and eighth, up five positions, Versacewhose recent Los Angeles show (pictured below) sparked TikTok with 39.8 million views associated with the hashtag #VersaceFW23.
Gucci is ninth, losing seven positions in a transition phase, after the departure of a charismatic figure like Alexander Michael and waiting for the new creative director to take office De Sarno Saturday. The top ten closes with Saint Laurentin line with last year.
Scrolling the Lyst Index from 11th to 20th place we find Dior, Nike, Louis Vuitton, Diesel, Burberry (which with Daniel Lee as neo-creative director recovers three positions), Fendi, Skims (the brand launched in 2019 by Kim Kardashianvalued at $3.2 billion and debuting on the chart) and, 18th, Balenciaga: formerly the label designed by Demna Gvasalia it was 11th, but still suffers from the recent controversies that have involved it. 19th Jacquemus and 20th JW Andersonnew entry among the hottest brand: the designer (in the photo below an outfit from his line) therefore appears twice in the top 20, both with his own brand and with Loewe. They had succeeded in the past Virgil Abloh And Miuccia Prada.
One section is dedicated to breakout brand: reality to keep an eye on as Khaitewith searches increasing by 10% also thanks to the opening of the first shop in London, Magda Butrym (pictured below), which he conquered among others Hailey Bieber And RihannaAnd Ann Demeulemeester with the first collection developed by Ludovic de Saint-Sernin.
As for the hottest product, Lyst identifies them by sifting through more than 8 million articles that “pierce” social media and its app. Surprisingly, she wins the shoulder bag Uniqlo (pictured below), with more than 59 million views on TikTok: sold at a price of less than $20, it is the least expensive product ever to appear in the Index.
The market positioning of sunglasses is quite different Kriester Of Rick Owenssecond with a surge of 57% of requests in the quarter, while the body is third sculpt by Skims. Followed by i Big Red Boot Of Mschfthe denim maxi skirt by Diesel, the drop earrings by Bottega Veneta, the timeless sneakers Gazelle Of AdidasThe Astro Loose Baggy Jeans Of Weekdaythe Le Coeur Bag Of Alaïa (pictured below) and le Cross High Sneakers Of MM6 Maison Margiela x Salomon Cross.
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