There are 62 fashion shows scheduled in just 5 days and 176 events held in just 5 days. Milan Fashion Week 2023 has just concluded.
These figures, published by the National Chamber of Italian Fashion, characterized the “Fashion Week”, which took place from September 19 to 25 in the capital Milan.
Obviously, to all this must be added the countless extra-calendar events, other social events and presentations for both Italian and foreign buyers, which equally “enlivened” the MFW dedicated to the fashion collections spring-summer 2024. The publication that made the record Record numbers are also present in the city with hotels, bed and breakfasts, restaurants and accommodations at full capacity, something not seen in many years.
All this leads to a rapid economic cycle, which, in addition to the multi-million dollar turnover produced and generated by fashion houses, also includes a huge influx of labor (models, hairdressers, makeup artists, waiters, taxi drivers, salesmen). workers, seamstresses, drivers, etc.) who contribute to the ITF’s bottom line.
In total, the city is expected to have almost 800 thousand additional representative offices with revenues that, according to Confcommercio, reach almost 90 million euros!
In short, this is a real boon for fashion workers as well as for Milanese tourism.
In particular, this year’s Fashion Week marked the return of not only the great Italian fashion houses to the catwalk, but also many new talents, as well as some “comebacks” (see Chiara Boni).
Expectations did not disappoint: the Milanese debut of Tom Ford under the creative direction of Peter Hawkins and the new direction of the Gucci house signed by stylist Sabato De Sarno.
In that sense: say goodbye to Gucci’s high-flying exaggerations in favor of a more understated, urban luxury, and rediscover the stylistic signatures Tom Ford held dear (from gold lobster hips to super-slim, super-sexy cuts). almost like a second skin). Restraint and elegance, as always, are characteristic of Brunello Cucinelli, who, not surprisingly, spoke of the need to find balance both in everyday life and in clothing. Wise words!
Meanwhile, two “iconic” birthdays were celebrated: the first for the 40th anniversary of Moschino, and the second for the legendary “Teddy Coat” from Max Mara.
It is worth highlighting: the first catwalk of the brand The Attico (Italians Giorgia Tordini and Gilda Ambrosio) with the heights of perfection with semi-couture outfits made of feathers and precious second-skin beads; a memorable flashback to early 2000s prints for Roberto Cavalli; graceful jellyfish dresses from Prada; all-over fringe from Bottega Veneta; love for the Mediterranean and seductive sensuality of Dolce&Gabbana with seductive lace and transparency, as well as Ferragamo and Bottega Veneta maxi bags (bet they will be among the new spring trends?).
This edition also marked the return of the super-top models of the 90s to the catwalk: Naomi Campbell for Dolce&Gabbana and the legendary Claudia Schiffer for Versace. In the front row – and this applies to all brands – are international guests from film, sports and entertainment; often even as a testimonial (see Penelope Cruz for Geox).
See you at the next Milan Fashion Week in February 2024.
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