Rihanna launches SavagexFenty fashion collection for moms

Two close pregnancies and an endless stream of pregnancy ideas to make your mark. Sheer Materials, Faux Fur, Crop Tops: Rihanna has changed the perception of appearance since then future mom discarding dogmas and clichés and repeating as much as possible and recommended to maintain your own style for nine months. After several months of practice in the field, Riri decided to put her experiences as a (hot) mother to good use by creating a capsule collection dedicated to “mothers and expectant mothers” under the SavageXFenty brand. called SavageXMotherhood and this is already a success.

Rihanna is pregnant with her second child with boyfriend A$AP Rocky who is due in a few days. It was February when the 35-year-old at halftime of the Super Bowl unexpectedly announced her pregnancy, the second in months, showing off her tummy in a red Loewe tracksuit, leaving everyone stunned. First son, RZA Athelston Myers. just blown out my first candle (born May 13, 2022) and will soon play the role of an older brother.

RZA’s experience as a mom prompted the Barbadian singer to expand her range of SavageXFenty, her line with an inclusive soul dedicated to lingerie and homewear with a maternity capsule. The line, designed by Rihanna herself, features three maternity bras and an oversized T-shirt.. A drop ad on social media with a carousel of photos that immediately went viral of Riri wearing a black, rimless cotton bra while breastfeeding her son, who “endorses” mom’s new business project.

“The new capsule collection is designed to give mothers confidence and comfort every step of the way,” says Rihanna. SavageXMotherhood informs fashion on us“I want to remind people that you can still be sensual and feel good while you’re a parent.” In collection three maternity bras inspired by the brand’s best-selling silhouettes and available in a variety of colors and materials (from cotton to lace), as well as a wide range of sizes and prices (from XXS to 4X, $35 to $60).

Three models include full harness (with opening from neck to underarms), adjustable front shoulder straps and various feeding clips. The back closure also includes a fourth row of hooks for easy fit adjustment during pregnancy. A t-shirt with a large logo and the words “Make more children” is already required. Will the next step be the launch of Fenty Kids, which we talked about at the beginning of the year?

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