The complete, sketchy, never truly loved summer mission: tanning is an evolving fashionJust as the way we look at our body and love it is changing. However, this is not only a sign of well-being, dominated by the winds of trends, but also a cultural factor that is dynamic over many years and across cultures, oscillating between sensuality and something to be kept away. Which side are you on?
Bianca Balti displays a costume sign at the Venice Film Festival
A tan and a footprint in a swimsuit, a flashback
If until the early 1900s, fair skin meant high social status, demonstrating that a rich person did not have to suffer from exposure to sunlight while working in the fields, but during the Belle Epoque, the situation changed. Legend has it that it was Coco Chanel who invented the tan in 1923 on a yacht trip to Cannes: Mademoiselle was photographed on the French Riviera tanning, questioning – or perhaps confirming – the hedonism and frivolity of the upper classes. Thus rises to tan status symbolwhich becomes an indispensable element of the elite, especially if worn out of season, as an indicator of the opportunity to relax all year round.
American Voguein 1929, claims that the “Scalded Hide Movement” led to the birth of a new industry, which involved companies that produced ready-to-wear, even more cosmetics designed to emphasize tanned skin. Desire to expose one’s body to the sun’s rays, polluting many areas. First of all, an example: in those years, dandy, stylist and entrepreneur Jean Patou invents “l’huile de Chaldée”, the first ever sunscreen (without filters), followed by various formulas that combine texture with protective functions.
Members of the Miami-Biltmore Sun Tan Club sunbathe for an hour under the supervision of a doctor and his assistants, Coral Gables, Florida, 1936.
Hence the first timid steps, and then the increasingly rapid steps of the self-tanning and UV lamp sector, the prerogatives of the last years of the 1900s. and bikini was bornin 1946, which releases the bodies and covers the essential, in order to then flow into toplessfigurative emblem of the desire (also) for a golden and uniform complexion, without unsightly creases.
Brigitte Bardot topless on the beach
Sensual, free body, enjoying the sun all year round and everywhere.. So we go from moonlit paleness to the full-body caramel color made famous in pop culture in 1971 when Barbie Malibu shows up with a perfect tan and sunglasses, to makeup full of 80s earth and blush consecrating fake tan (and orange) of the early 2000s, so loved by Paris Hilton and Nicole Richie. And how can the podium stay away from all this? As famous beauty expert Jimmy Coco says Mirrors In 2014, over 3.5 liters of self-tanner was meticulously applied to the entire bodies of models for this year’s Victoria’s Secret show.
Alessandra Ambrosio and Taylor Swift at the 2014 Victoria’s Secret Fashion Show.
Sign of a suit: to love or hide?
But you know. Some mods, like the love mod, “make huge twists and then come back.” paler inches of skin next to gold, rediscovered, as if emphasizing the work – more or less voluntary – done to achieve that healthy complexion, which is now proudly flaunted. A sort of visible and instant “before and after”, a temporary tattoo intertwined with holiday memories that today’s stars love to proudly show off. The media doesn’t matter: on Instagram like Paloma Elsesser, Hailey Bieber, Dua Lipa, or on the red carpet (Bianca Balti just did it at the Venice Film Festival) show a costume sign – tell the world about yourselfof their past and show a tangible sign of self-care.
Yes, get it swimsuit marks on caramelized but perfectly smooth skin, neither dry nor irritated, this is the (not very simple) mathematical formula that we will be looking for in the coming years. A fashion that speaks to who we are facing, from which it becomes clear at a glance that we are dealing with a person who is aware of the risks of exposure to the sun, but who, adequately protecting himself, takes only the best from the sun and does not refuse from entertainment on vacation. No forced stop under an umbrella, no swimming with a white T-shirt and surf zinc paste on your face, only prudent frivolity. But there are those who don’t think so.
The East, in fact, considers the moon skin a privilege that must be protected at all costs: from the Chinese fashion for facekini, which completely erases the tan line completely cover the face and body, carefully protect the skin from the sun, and immediately correct its harmful effects such as hyperpigmentation and sunburn with brightening products (which are in high demand in Korea) and special treatments. Further, the vision of pallor associated with an altered physical and emotional state is contrasted with an elitism that must be preserved, the promise of eternal youth, a skin that, if adequately protected from an early age, will remain intact. elastic and “transparent” longor. This concept eventually came here thanks to information campaigns about the dangers of sun exposure to the skin. Madeleine Aggeler The newspaper “New York Timesamong others, compiled a guide “How not to sunbathe at all this summer. Not one bit,” and many stars choose not to expose themselves to the sun: Nicole Kidman, Madonna and Anne Hathaway are among them. .
Anne Hathaway on the set of We Crashed in Atlantic Beach, New York.
However, tan lines, whether it’s a bikini outline drawn on a bust or a palpable facial mark, appeal to millennials and Gen Z. There are millions of videos on TikTok. how to make fake freckles on cheekbones, just like there are viral tutorials on how to bring back traces of never-tanned skin with a brush and blush. Which side are you on?
In years when the speed of social media dictates new trends at a speed of two to three weeks (he also reports this fashion business See how to keep up with TikTok’s lightning-fast trend cycle) it wouldn’t be surprising if the swimsuit sign from the inside disappeared after a short time. After the Wild Summer, cosmetic latte and cottagecore are waiting for us there. costume sign smash? And that celebrities will be back to show off their full tan? Or maybe they would prefer a bath in milk to a bath in the sea? In short, in a democratic and very fast-paced 2023, everyone will be able to choose their side. And take, who knows, the right to quickly change your mind.
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