The NFL game between the Kansas City Chiefs and Chicago Bears on September 24 of last year ended with a score of 41-10. An important success for Reed’s team, but not new. What was surprising was the high demand for tickets for the match, definitely higher than expected. It’s easy to understand the reason for this sensational ticket hunt: Taylor Swift. No, the pop star didn’t start playing college football, but she did begin a relationship with the Chiefs’ tight end. Travis Kelsey. So hundreds of people bought tickets to see up close the new phenomenon in the United States, a veritable money machine that could revive the stars and stripes music industry and help the local economy with its concerts.
The internet went crazy when cameras caught Taylor Swift in the VIP box with Travis Kelce’s family and friends. According to American media, during the broadcast of the match, Fox set up the pop star nine times. The mania, which was repeated in the last game the Chiefs played against the New York Jets, ended with a 23-20 victory. According to CNN BusinessTickets for the game are up 40 percent, with average prices rising from $89 to $119. A true impact worthy of attention in college football as well, for a singer-songwriter who could change the balance of a country’s economy.
The sixth concert tour of his short but illustrious career, the Eras Tour, paved the way. Only a third of the way through, and he’s about to become the greatest. As emphasized TimeThe effects of Taylor Swift mania are visible to the naked eye: every city she performed in saw a noticeable increase in revenue thanks to hundreds of thousands of concertgoers. The numbers leave no room for doubt: gross $2.2 billion in North American ticket sales and hundreds of millions of streams alone.
Thanks to the United States, but also to other countries: the Eras Tour will cover five continents and give a total of 146 concerts. 48 of them will take place in Europe, in Italy the meeting will take place on July 13 and 14 at the Giuseppe Meazza stadium in Milan. Taylor Swift’s world tour will end in November 2024.“We live in an experience economy where people want to go out and attend social events.”words Alice Endersmusic industry analyst Enders Analysis: “No wonder people are flocking to enjoy this Eras Tour in the digital environment we live in.“
Analysts estimate the Eras Tour will likely cross the billion-dollar mark next March, surpassing Elton John’s long-running farewell tour, which ended earlier this summer with a record $939 million. Going into detail, the Eras Tour is expected to generate nearly $5 billion in consumer spending in the United States alone. “If Taylor Swift were an economy, it would be bigger than 50 countries.”” said Dan Fleetwood, President of QuestionPro Research and Insights. Case in point: On opening night in Glendale, Arizona, the concert brought in more Sign in for local businesses than Super Bowl LVII, which was held at the same stadium in February. Simply put, Taylor Swift has hosted the equivalent of two or three Super Bowls every weekend for the past five months.