Sony and Olivia Rodrigo today announced the release of the LinkBuds S x Olivia Rodrigo, designed and customized in collaboration with three-time Grammy-winning, multi-platinum selling singer-songwriter Olivia Rodrigo. The new limited edition LinkBuds S x Olivia Rodrigo, based on Sony’s LinkBuds S wireless noise-canceling headphones, features custom EQs (special equalizers) tuned by Olivia and her producer Daniel Nigro for optimal listening to her GUTS and SOUR albums on any music streaming service and features A unique purple marble pattern designed by Olivia and made from eco-friendly materials.
“I’m so glad I was able to create a limited edition purple LinkBuds S. The sound is incredible and I can’t wait for my fans to experience GUTS in the same way,” says Olivia.
“These headphones are designed to deliver a listening experience that is a personal extension of Olivia Rodrigo’s creative vision and unique sound,” said Hiroshi Nakamura, Head of Personal Entertainment, Sony Corporation. “As a company that puts creative vision above all else, Sony is committed to connecting artists with their fans in innovative ways. Olivia’s authenticity and dedication to her fans is what we wanted to honor with this amazing partnership with LinkBuds S.”
LinkBuds S x Olivia Rodrigo includes two dedicated equalizers tuned to Olivia’s music, which can be accessed through Sony | The Headphones Connect app allows fans to listen like Olivia.
When designing the LinkBuds S x Olivia Rodrigo, Olivia opted for an eco-friendly design, using factory-reclaimed plastics, recycled water bottles, and recycled plastic materials from car parts to create the body parts and body of the headphones. Due to differences in materials, the headphones feature a marbled purple pattern, so no two pairs of LinkBuds S x Olivia Rodrigo are the same.
Like the LinkBuds S, the LinkBuds S x Olivia Rodrigo feature noise-cancelling, high-definition wireless audio, and an ultra-small and lightweight design so fans can comfortably listen to their favorite album all day long. Smart features like Adaptive Audio Control and Auto Play learn user behavior and automatically adjust audio settings to deliver the right sound for the moment. Link Buds S combines innovative ambient sound that allows the listener to interact with the world around them, with high-quality noise-canceling technology allowing them to focus on Olivia’s favorite track and nothing else.
Link Buds S allow the listener to enjoy high-resolution wireless audio thanks to Sony’s industry-leading LDAC audio coding technology. All music will be restored to high-range audio using DSEE Extreme, which upscales digital music files in real time, allowing the listener to appreciate every last detail of their most beloved tracks.
The LinkBuds S x Olivia Rodrigo is available for pre-order in the Philippines from October 28 to November 26, 2023 at select authorized Sony dealers, as well as Sony official stores Shopee and Lazada. Suggested retail price starts at P10,999. Receive a bonus Olivia Rodrigo GUTS bag with every purchase*.
As part of the overall collaboration, Olivia’s new album GUTS was mixed and released in Sony’s 360 Reality Audio, a new immersive music experience based on Sony 360 spatial audio technology. Individual sounds from the album, such as vocals, chorus, piano, guitar and bass, among other things, were placed in a 360-degree spherical sound field, bringing fans closer to Olivia’s music. GUTS can be listened to in 360 Reality Audio with most headphones through compatible music streaming services Amazon Music Unlimited and TIDAL.
As a preeminent platform for creative freedom, Sony has built strong relationships with creators in music production and has become an everlasting bridge connecting creators and consumers to their audio products, delivering authentic music experiences around the world. Sony builds on this legacy by putting creators’ vision first through its new audio brand platform, For the Music, across its leading audio products and services as a means of delivering the most immersive music experiences to artists and fans.
Sony’s For The Music program promotes end-to-end collaboration with artists, from the creation to the consumption of music. Specifically, For The Music promotes artist development by supporting creative endeavors including special content, activations, experiences and more, all for the benefit of music lovers. Additionally, the platform makes it easier for artists to access and input information about professional products (such as professional headphones and microphones) and tools (such as 360 Reality Audio and 360 Virtual Mixing Environment) to improve their content creation approaches and improve the listening experience for fans through consumer products (such as like 360 Reality Audio and 360 Virtual Mixing Environment). like headphones, wireless speakers).