These days the 80s are happening. At the Venice Film Festival, Giorgio Armani was awarded the Lion Award in Venice. Being a super special character, even this award had to have special characteristics. She is called the “Golden Murano Glass Lion of the City of Venice” as Mayor Luigi Brugnaro said, “This is an award that I personally wanted to recognize this man, his dedication and his great passion for beauty.” , which he managed to turn into a successful company, a symbol of Made in Italy all over the world. The delivery of the Golden Lion, forged in Murano’s glass furnaces, is a sincere tribute to the entire World Heritage-listed city.”
“Extraordinary personality, icon of Italian fashion in the world, but also a stylist with a strong connection with cinema and, above all, with Venice, where his connection with the film festival was born in 1990: a preview of the film “Made in Milan” was presented. with a big party on the Giudecca.”
Armani said: “This award is a source of joy and emotion for me, an important recognition of my work, which I am pleased to receive in the year of the 80th Film Festival.”
The acknowledgment of cinema to a man like Armani is appropriate, and how, even if some purists have wondered: what does a designer have to do with cinema? You can refer to the year 2016, when the Swedish Academy awarded the Nobel Prize in Literature to Bob Dylan, who has always had nothing to do with noble writing for purists. But there is no doubt that Dylan, noble or not, whether he wrote or not, meant a lot in his poetry.
And that Armani has a strong kinship with cinema is demonstrated by his actions in this sense, if it is true that he has designed costumes for at least two hundred films.
I met the designer through my wife, Daniela, who modeled for him, and I must say that his passion as a cinephile is impressive. I remember he said, “How can you do my job if you haven’t seen how Fred Astaire, Gary Cooper, Robert Taylor, people in tuxedos, Greta Garbo and Rita Hayworth, in furs, and then another generation of Brando dressed.” and Newman by Jane Fonda, which legitimized jeans and jackets…”.
And so, when over the seasons the designer “dressed” Richard Gere, Sean Connery, Kevin Costner, Robert De Niro, Leonardo DiCaprio, Brad Pitt, Russell Crowe. And then Michelle Pfeiffer, Julianne Moore, Catherine Zeta-Jones and her lover, her model, the “ideal woman” Cate Blanchett knew how to do it. All actors actively starred in films by directors such as Scorsese, De Palma, Nolan, Fincher and others.
Experts made the Venice fashion show happy. The Piacenza Milanese designer wanted to become a Venetian. Staying true to his style, which has no equal in the world, he adapted and combined the beauty, history, folklore, uniqueness of the city of the lagoon in an art show that will become part of the fashion books.
When the artist was asked about the cast of many episodes that he had to tell, he remembered “Richard Gere, who in american gigolo he lays out the clothes on the bed, carefully examines them and selects them, moving with small dance steps. This Gear certainly matters. In 1975, Armani launched his brand in America. In 1980, Paul Schroeder directed american gigolo.
Armani: “I was asked to transform a classic suit with rectangular lines into something soft, light and exquisitely elegant. I did just that, and it was a revolution in menswear.”
Armani literally lives in fantasy. Just scroll down the page, and someone will say: “How elegant you are … Armani, right?” A police officer investigating a suspect opens a closet and sees quality clothes: “These are Armani things, this one knows how to dress:”
So the designer feels great in the cinema. It also means that the man and woman who wear Armani in the movies acquire not only charm, but also confidence in their behavior and vision of things. Some say it happens outside of cinema as well.