Steven Meisel promotes Zara repositioning

Zara continues to flirt with luxury. After having instructed Steven Meisel As part of the advertising campaign, the flagship brand of the giant Inditex presented a collection created in collaboration with an American photographer during New York Fashion Week (September 8-13). Known for numerous collaborations, primarily with glossy magazines. Vogue Italy during leadership Franca Sozzaniand also the author of the scandalous book “Sex” Madonna and photographs for historical fashion houses, including Prada, Versace, Dior AND FendiMaisel is now making her debut as a stylist.

“The long professional relationship between photographer Steven Meisel and Zara was strengthened with the launch of his collection, which transforms key elements of his personal style into a darkly seductive line of clothing and accessories for men and women,” he explains in the interview. famous fast fashion brand. On sale from September 18 and in select stores, as well as two special pop-ups opened in London and New York, the collection undoubtedly reflects the aesthetic of Meisel, who, having immortalized celebrities, became a famous person himself.

Launch Campaign Steven Meisel New Yorkthis is the name of the collaboration that brings together the leading stars of the fashion world, including a stylist Carl Templervisagiste Pat McGrathhair stylist Guido Palau and top models from couture events: Gigi Hadid, Irina Shayk, Kaia Gerber, Eva Herzigova and the inevitable Linda Evangelista, a friend of Meisel, like many others. The photographs have nothing to envy to recent campaigns. Celine or Saint Laurent. “The powerful influence of music and fashion,” explains Zara, “has been a source of inspiration for Maisel throughout her life. It’s the grunge of the plaid shirt he made famous in one of his most famous fashion editorials of the early Nineties, or the glamor of the sparkly oversized denim jacket with a second skin of sequins. The elegant spider graphics that adorn the T-shirts borrow from Maisel’s early days as a fashion illustrator.”

An unprecedented stylistic collaboration with a photographer follows a collaboration with a Filipino designer. Ruigi Villaseñor (company founder Rude and former creative director Bally), with whom Zara has partnered through the line RU (an acronym for Human Uniform Redesign) is offered in two slots. Undoubtedly, in recent years the Spanish brand has been introducing more and more capsules featuring young talents, sportswear brands and established designers. Just think about projects with Marangoni Institute, A lot of And Everlast, and these are just a few of them, up to the witty project with the Il brand. Good American From Khloe Kardashian. There was no shortage of shoes created in collaboration with the English brand. Clarks preceded by collaboration with a Korean label Ader’s mistake. However, her first flirtation with luxury came last year, when she signed 15 models with the designer. Narciso Rodriguez.

The purpose of this cooperation is to promote branding repositioning. This type of strategy attracts a large, yet segmented audience. From luxury goods to sportswear, passing through niche brands, without forgetting the ever-numerous drops in the world of licensing and now the connection with Meisel.

Steven Meisel New York from Zara

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