After hiring Beatrice Grannò and Simona Tabasco, Mia and Lucia from The White Lotus, to interpret the Valentine’s Day 2023 collection, Kim Kardashian has continued to aim high, demonstrating that it desires only the best for its underwear, loungewear and shapewear brand. For this, to announce to the world that SKIMS «Fits Everybody», or «dresses everyone», from the title of the new drop of products, has also hired SZA.
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Probably no introduction needed. SZA, born Solána Imani Rowe in 1989 under the sign of Scorpio, returned to the scene in December 2022 five years after the release of her first studio album, Ctrl. His second album SOSwhich contains songs such as “Kill Bill”, “Snooze” and “Shirt” immediately achieved worldwide success and the feedback received during the musical tour undertaken from February 21st to March 23rd 2023 also demonstrates its astonishing significance. day of the last concert which was held in Inglewood, southwest of Los Angeles, the big announcement arrived: SZA is the new face of SKIMS. Not surprisingly, there was also one of the audience at the Kia Forum Kim Kardashian.
Spring 2023 fashion, SZA is the protagonist of the new SKIMS campaign
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In the pictures of the SKIMS campaign Fits Everybody for the spring 2023, SZA wearing two brown palette suits, one with a bralette and the other with a strapless bandeau top, and a black leotard named Square Neck Bodysuit. A riot of golden necklaces hung around the neck of the American singer-songwriter illuminated the set.
It is also important to underline, as Elliot Hoste also recalled in an article by DazedThat SZA rarely takes part in fashion campaigns – in 2018 she posed for Gap and two years later for Calvin Klein, therefore seeing her as a testimonial of SKIMS it was a (beautiful) surprise for everyone.