Inaugurated in Arizona, and then also in Nevada and Texas, theEras Tour Of Taylor Swift it’s taking over the world. Celebrating its “nostalgic extravagance”, Rolling Stone compared it to a big Broadway show, variety to “a three-hour, 44-song epic” that, practically, no one could ever get enough of. Hence the birth of the tireless online conversation that captured the attention of The Guardian: «you cannot consume Taylor Swift’s music without immersing yourself (or diving) into Taylor Swift’s contents», reads the review of the first date, «she is an artist who has approached Mark Zuckerberg in the construction of a real metaverse and that he has cultivated a notoriously chatty virtual relationship with his fans.”
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One of the first things that trended on social media was Taylor’s stunning wardrobe. Since the first stage, it has changed about 13 times in three hours of concert: all in accordance with the main concept of the project since, as many know, each album released by the “All Too Well” singer corresponds to a fictional. On stage as throughout time, all moments of Taylor’s artistic journey have been brought to life through new styles of clothing: a modus operandithis, which the stylist Joseph Cassell took care of representing on stage – and which the Swifters, a bit like Harry Styles’ fans, have transformed into the official dresscode of theEras Tour.
Eras Tour, Taylor Swift’s outfits are trending on TikTok
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While numerous pages were born on Instagram such as @erastouroutfithq and @besterastouroufits dedicated to collecting best looks by the Swifters, there are many types of #ErasTourOutfits videos that are depopulating on TikTok collecting, in less than two weeks from the Glendale date, over 309 million views. There are those, like Kenzie (@ hairbykenzie.t), filming people kissed by the sun during the waiting hours before the concert, and those, like Madison (@ madison.13__) sharing images of her ensemble during the live . Not to mention those, like Lianna Casman (@liannacasman) and Camille Griffith (@camillegriffith), who can’t resist the temptation to reveal her outfit and give in to the charm of the format «outfits reveal».
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Everything in the sceneEras Tourrevolves around finding inspiration, give it shopping guides like the accessible one revealed by Sienna Cartier (@siennacartier) to the countless possible interpretations with her own clothes suggested by Sofia of @swiftbetterhavemymoney.
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A special mention goes to those like Mags (@maegoOn) who personally design, create and combine their outfits for live performances, documenting step by step the making ofand to those who, like Haley Robinson (@haley__robinson), never stop dreaming despite not being able to win tickets and writing «What I’d wear to the Eras Tour»i.e. “what would I wear for theEras Tour», traveling with the imagination from the bedroom to the stands of the major stadiums in America.
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To draw the best portrait of the trend born in honor of the «Eras era» by Taylor Swift is, finally, a nice curtain staged by Kaiya Olsen (@kaiyaolsen). In the sketch, Olsen empathizes with the “22” singer when she realizes that everyone is dressed exactly like her…for theEras Tour and all this time.
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