TBWA\Worldwide was again named to Fast Company’s annual list of the world’s most innovative companies. The agency collective has been on the list every year for five years.
“We are very proud to have been named one of Fast Company’s Most Innovative Companies for the fifth consecutive year,” said Troy Ruhanen, CEO of TBWA\Worldwide, in a statement. “We are honored that the judges have identified TBWA as a game changer. The reason we continue to thrive is because TBWA is the most restless creative network in the world and our ever-expanding breadth of capabilities has enabled creative versatility and innovation across the collective. To our 11,000+ disruptive minds and our great partner customers, thank you.”
Fast Company highlighted several notable projects from across the TBWA global collective, including:
- TBWA\Chiat\Day New York’s Golden Grounds, a new product that celebrated the loyalty of NFL fans by taking soil from team stadiums and growing it in team-specific plots by sowing potatoes, ultimately turning them into potato chips in team-branded bags. The Golden Grounds campaign was covered by over 107 national and local news outlets, garnering 1.9 billion impressions and breaking Lay’s engagement records on Twitter. More importantly, Lay’s sales grew 10% year-over-year.
- TBWA\Chiat\Day Los Angeles created Music in Color for BEHR Paint, a new algorithm-based color picker developed with Spotify that helps people discover personalized paint color recommendations based on their favorite songs, inspired by the way singer Katy Perry experiences color. 34% of users went directly to Behr’s online sales platform, which saw a 13% increase in online revenue.
- TBWA\Media Arts Lab he leaned on Jon Hamm’s wit and scorn for not being considered for a show for Apple TV+ and reinvented the iPod ‘Silhouettes’ campaign for AirPods with Harry Styles.
“This year’s effort had begun well before my arrival last summer, informed by Fast Company’s daily report on business innovation. Then, over the past several months, our editorial team reviewed thousands of applications, which included significant additional reports,” comments Fast Company Editor Brendan Vaughan.
For the second consecutive year, in conjunction with the issue’s launch, Fast Company will host its Most Innovative Companies Summit from April 19-20. The multi-day virtual summit celebrates the most innovative companies in business and offers an early look at key business trends and an insider’s look at what it takes to innovate in 2023.
Fast Company’s Most Innovative Companies (March/April 2023) issue is available online here.