Brenda and Kelly’s looks have marked an entire generation, the same one that grew up with a real obsession with Carrie’s Fendi Baguettes. The link between fashion and TV it has always been intimate and faithful, the latest proof in the case of Succession and the Burberry bag that went viral but examples abound. Euphoria also made its mark with costumes become one with the characters, recognizable and emulated looks, today collected in abundance in a book, Euphoria Fashion. Already cult among fans of the series and among anyone who has a veneration for the outfits of Zendaya & Co., published by A24, is the fashion book that everyone is talking about now.
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It is to sign it Heidi Bivens, costume designer and stylist of the TV series that launched Zendaya in the Hollywood Olympus (we are talking about a cachet of 1 million dollars per episode) and which he tells and reveals in the book the creative process behind the aesthetics of each Euphoria character.
“The fact that these characters seem so real to us is not only due to the acting (although it is excellent). It is also about Heidi who continues to make very exciting choices about how these characters present themselves”, the words of Jeremy Scott, a great friend of Bivens , which is entrusted with the preface of the volume Euphoria Fashion.
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An overview of how Heidi and her team have found the secret recipe in mix and match to ensure that fashion is not just a corollary to history but an essential and necessary extension. Easily available everyday items, but also theatrical pieces and some designer items often with a vintage soul that have sent the second hand market into a tailspin (like Maddie’s Blumarine dresses and Lexi’s Miu Miu).
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In the coffee table book, the looks are analyzed character by character: it starts from Rue and Jules up to touch all the cast members of the hit teen drama branded HBO Max renewed for the third season. In addition to interesting interviews with Zendaya, the creator of the series Sam Levinson and the famous costume designer Arianne Phillips, also unmissable focus on some cult pieces seen in the corridors of East Highland High School, such as the Converse Chuck Taylor worn by Rue or the Tennis skirt. The focus is on the iconic looks that TikTok creators have begun to replicate making them viral.
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“It’s been twelve years since Gossip Girl aired, and since then no TV series has generated so much conversation about clothes and looks until Euphoria came out,” wrote Tara Gonzalez on Harper’s Bazaar comparing Eric Daman’s work styling Serena Van der Woodsen and Blair Waldrof to what Heidi has done and will continue to do for Euphoria, “It’s no exaggeration to think that Biven’s work on Euphoria played an important role in Gen Z’s current obsession with the concept of personal style to be proudly and courageously displayed”.
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