The man behind the current project Ghostwriter, who was responsible for the viral track “Heart on My Sleeve” earlier this year, gave Billboard their first interview.
In a conversation with Christine Robinson, conducted alongside manager @ghostwriter977, who like their client has chosen to remain anonymous, the unidentified individual looks back at the impetus behind the project, while also looking forward to what he sees as “the future music.” »
As you may recall, “Heart on My Sleeve” featured artificial imitations of the voices of Drake and The Weeknd. Although the song was available on major streaming platforms for a while due to its popularity on TikTok, UMG eventually removed it from such services. Notably, this was also done without the permission of any of the copycats.
But in a new interview, Ghostwriter’s manager says this initial release was intentionally designed as “an experiment to prove there was a market.” In the future, future releases will not be distributed to traditional streaming platforms without the participation of the artists themselves.
Both Ghoswriter and their manager mention the possibility that artists might one day be open to the idea of licensing their voices for use in the field of artificial intelligence. In theory, Ghostwriter explained, such projects would be labeled separately from the artist’s actual catalog on streaming services and elsewhere to avoid misleading listeners.
“It may sound corny, but it’s so much more than me and Ghostwriter,” they said. “This is the future of music.”
The full interview also features Ghostwriter and their manager discussing their recent attempt to qualify for a potential Grammy Award, Ghostwriter’s second release “Whiplash”, the ethical issues raised regarding the use of this type of technology to imitate the voices of dead artists, and more. blackberry. Like Robinson said when we share this piece on Wednesday, it becomes a story that is perhaps “more defining” and “controversial” than any other in the discourse about artificial intelligence and music.
Meanwhile, legendary music executive Jimmy Iovine recently shared his thoughts on artificial intelligence in an interview with Consequence of Sound for the publication. Consequence of UNCUT podcasts. Listen.
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