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An increasingly close bond binds coffee to the world of beauty. As if a cup of the iconic toasted drink awakens the desire to take care of oneself, to the point of accompanying precious moments: from a manicure to a facial treatment to a make-up session. The cosmetic realities know the power of an invigorating espresso: for this reason, initiatives are born in various cities that combine pleasant beauty sessions with the tasting of the famous black drink. After the experience of Espressoh’s Oh.Bar which from New York arrived in Milan and Bologna last autumn, and then in Padua a few days ago, to let people experiment with their own textures and make-up products, together with a cup of the most classic Italian coffee, even Selena Gomez could not resist the charm of the initiative.
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It was she who opened one of the first pop-up cafés of spring. The Rare Beauty Cafè pop-up, in London, in the super chic district of Fitzrovia, has allowed anyone to be able to experiment, until last March 6, with its vegan and inclusive beauty line. In the meantime, guests can have a good cup of coffee and nibble on artistic cakes and soufflés, decorated in harmony with Selena Gomez’s brand.
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Kiehl’s Cafe by Tripstillery
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Coffee, but also cocktails. The opportunity to experience the Kiehl’s Experience at the local Tripstillery in Milan will remain open until Sunday 26 March. Inside the cocktail bar, with distillery, where you can make your own personalized distillate, Kiehl’s Cafe offers the temporary possibility of having skin consultation services with the Skin pros, skincare experts of the New York brand. For the occasion, Tripstillery has studied a menu with healthy proposals, from breakfast with smoothies to the novelty of lunch both on site and take-away, in line with the metropolitan soul of Kiehl’s.
Jeu des Garçons at the Annex Beauty Bar
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Anyone who visits the Beauty Bar on the first floor of the Annex – in via Santa Radegonda in Milan – from 23 March to 3 April will be offered the opportunity to learn about the novelties and characteristics of the products that make up the Italian cosmetic brand Jeu des Garçons , formulated with active ingredients of natural origin. In particular, it will be possible to meet the new Skincare Gender Free products, on the occasion of the opening of the pop-up store in Rinascente. A skin expert will be available to recommend the ideal and personalized beauty routine.
Vincent Patruno
Raye Beauty Edition pop-up in London
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An obligatory spring stop for every beauty lover is the Raye Beauty Edition pop up, at number 2 Blenheim Crescent, in the Notting Hill district. From 23 March until 20 April, the most innovative and emerging brands in the beauty – skin, body and hair care – and wellness scene will be on display here. Ranging from digital to physical space, the pop-up will also host a private lab where visitors can book hair consultations with vegan brand Shedid & Parrish and facials with The Face Planner.