The most desired and sought-after fashion brands in 2023 according to Lyst

Do you want to know the most popular brand and know if you are in step with the times or if you have to run for cover to have at least one piece of the coolest maison? Let’s watch the Lyst Index report that every season reveals which brands are the most in demand and let’s find out together. Listen Listen, for the first quarter of 2023 the winner is PradaThat for the second consecutive season confirmed to be stable in first place, successively beating the titans of the Lyst Index further and further down the chart. But it doesn’t end there because in second place is the other son of Miuccia Prada, Miu Miu. A success that has grown to the highest levels after the lively Fall Winter 2023 show, thanks also to the pocket bag and her second collaboration with New Balance, thus becoming the brand of the trendy it girl.

Edward BerthelotGetty Images

In third place Moncler, which recorded record numbers during The Art of Genius event at London Fashion Week with over 12,000 attendees. They then follow Valentine, Loewewho created Rihanna’s custom look for her Super Bowl performance, and Bottega Venetawith Dolce & Gabbana And Versace. Honorable mention goes to the Medusa maison That, after the last monumental show in Los Angeles on the weekend of the Oscars, starring models the likes of Gigi Hadid, Naomi Campbell, Kendall Jenner, Emily Ratajkowski and Mariacarla Boscono, had more than 39.8 million views on TikTok and a 44% search increase. In the wheel of fashion there are those who go up like Versace and there are those who go down like Gucciwhich instead has dropped 7 places since the last report to 9th place. Could it have something to do with the departure of Alessandro Michele? Surely the seat vacant for an entire season didn’t help the brand, but now that Sabato De Sarno has been appointed new creative director he could once again climb the rankings. Complete the top ten maison Saint Laurentsolidly confirming this tenth place.

Emma McIntyreGetty Images

Parallel to the list of the most popular brands has been drawn up the ranking of the most popular products and it is curious to note the difference in range of only the first two products. The first is Uniqlo’s shoulder bag retailed at around €15, making it the cheapest product ever to feature in The Lyst Index. After going viral on TikTok and generating over 59 million views on the platform, it has sold out multiple times on multiple colorways. At the opposite extreme we find instead Rick Owens Kriester sunglasses around 550 euros, whose demand has increased by 57% in the last three months alone, ranking as the favorite among fashion buyers positioning itself at the second place on the list. A figure that makes us understand how tangled and chaotic the world of trends is, which travel from one pole to another at a disarming speed.