The mystical world of ABOUT YOU and Emma Roberts

ABOUT YOU has released its new proposal, a collection with actress Emma Roberts. One was created for the occasion capsule collections that immerses the viewer in a mystical world.

The line takes its inspiration from style of the star, mixing it with an aesthetic 50s. The target audience is a young generation and watch out for fashion. In addition to the presence of vintage elementsare the protagonists western atmospheres. The choices and direction taken derive from the love of the producer for books and storieswho gave birth to the universe of “Daahls by Emma Roberts“.

We are thrilled to collaborate with Emma Roberts. As a successful actress, Emma has been inspiring young women around the world for years. For our collection, she had a clear vision and demonstrated total commitment. Not only did Emma personally choose the looks for the campaign, but she also designed the distinctive logo of the capsule together with her sister Grace.” These are the words of Sofia HagemeierHead of Exclusive Cooperations at ABOUT YOU.

I couldn’t be more excited to share my collection with ABOUT YOU! This launch shows all sides of my personality: feminine, vintage, but above all playful. I’ve always wanted to create something that embodies everything I love to wear and feel confident in, so I’m delighted to have this opportunity.” This is instead the comment of Emma Roberts.

The service related to the campaign “Sugarland” says one Wonderlandphotographed ago Felix Cooper, full of candies combined with a setting from wild west.
Composed by 86 piecesthe proposal is available at i online shops European ABOUT YOU from March 22, 2023.

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