The Style Capital fund takes over the Giuseppe di Morabito brand

Style Capital bets on Giuseppe di Morabito, a young 100% Made in Italy luxury brand. The Italian investment fund has acquired 80% of GDM Milano Srl, the company that manages the women’s prêt-à-porter brand known for its sexy glamorous contemporary style. The homonymous founding designer retains the remaining 20%. Unveiled by the Milanese newspaper MF Fashionthe operation was confirmed to us by Roberta Benaglia, managing director of the fund.

It is an investment made in partnership with the Paoloni family, which leads the manufacturing company Manifattura Paoloni and holds, among other things, a stake in the MSGM brand, again alongside Style Capital, which owns 32% of the brand by the stylist Massimo Giorgetti.

As far as Giuseppe di Morabito is concerned, Roberta Benaglia did not want to disclose the amount of the investment, nor detail the extent of her participation. But she specified that now “Style Capital owns the majority of the company”.

Originally from Calabria, Giuseppe di Morabito settled in Milan, where, after training at the Istituto Marangoni, he founded his own maison in 2014. Colors, textures, precious materials and sophisticated treatments characterize his couture-cut suits, which have seduced more than one celebrity – from Lady Gaga, to Zendaya or Emma Roberts.

Distributed by around 180 retailers, including numerous online fashion sales platforms, the thirty-year-old designer’s brand is present in Italy in the main multi-brand boutiques, but also in the best shops and department stores in Europe, China, America and the Middle East. Giuseppe di Morabito is positioned on prices ranging from 400 euros for shorts decorated with feathers to 500-700 euros for tops, skirts and tight-fitting mini-dresses, exceeding 1,000 euros for more important items.

With this partnership, Giuseppe di Morabito will be able to accelerate its expansion by expanding the offer, particularly in accessories, and gaining visibility. Also scheduled is the debut on the Milanese catwalks.

For its part, Style Capital strengthens its brand portfolio by betting on a promising young Italian brand of fashion creation. The investor made a name for himself in the past for his successes with Twin-Set and Golden Goose, which he later sold to other funds.

Today the fund owns the Australian brand Zimmermann, acquired at the end of 2020, and the Italian prêt-à-porter label Forte Forte, bought in 2017. In addition to the stake in MSGM, Style Capital also holds 31.3% of the Californian brand of clothing and denim based in Los Angeles Re/Done, and 40% of the Florentine luxury retailer LuisaViaRoma.