Victoria’s Secret launches amazing new show and it does in cinematic format. called “Victoria’s Secret World Tour”new underwear brand project, available to stream on Prime Video starting September 26, will be part of a fashion event and part of a documentary that audiences around the world will be able to see. The aim is to celebrate women and their ability to createbringing together line-up of four international stylists from four different cities of the world, together with filmmakers, musicians, artists and other creative people. Four designers Supriya Lele from London, Bubu Ogisi from Lagos, Jenny Fax from Tokyo and Melissa Valdez from Bogota will create a collection whose work and behind the scenes will be documented on the show.
It’s definitely a radical attempt to reinvent the iconic Victoria’s Secret show, which has been canceled since 2018., following accusations by the #MeToo movement of glorifying some idealized version of female beauty and offering sizeless products. Since then, among other new features, the angels have been replaced by the VS collective and the size range has been expanded. The Tour is another important part of the big and ambitious rebranding effort the brand has been undertaking in recent years with the goal of remaining a global competitor, in step with Savage x Fenty and Kim Kardashian’s Skims. The cooperation with Amazon is definitely a strong support to convince people of the brand’s new vision of empowering women. and the expansion of relations between the marketplace and the lingerie brand does not stop. Following the release of The Tour, signed by Amazon Original, customers will be able to purchase the documentary-inspired collection at victoriassecret.com and receive fast and free Prime shipping when they shop at Victoria’s Secret Amazon. Raul Martinez, Executive Vice President and Creative Director of Victoria’s Secret, said in May: “this film is the ultimate expression of the transformation of the Victoria’s Secret brand.. It will be based on fashion, glamour, and entertainment, with references to beloved iconography of the past, but in a bold and reimagined way.. We are honored to offer our platform and explore it through the lens and craftsmanship of global creatives who celebrate the individuality of women’s stories and perspectives.” Of course, after the premise, the curiosity to see the evolution of the Victoria’s Secret show is more restrained. and less tied to performances, everything is growing normally, so the record is for September.