The new Victoria’s Secret ad campaign features Gisele Bündchen, Naomi Campbell, Emily Ratajkowski, Adriana Lima, Hailey Bieber: big names from the past and present in the fashion world, for an inclusive and powerful presentation.
Naomi Campbell, Paloma Elsesser, Adriana Lima, Ph. Michael Jansson
They are really all there in new ad campaign for Victoria’s Secret. The brand announced its debut Icon from Victoria’s Secreta new collection of lingerie and lingerie created for celebrating the uniqueness of all women and appreciating all physical qualities. The campaign features faces dear to the brand who have walked the catwalk like angels in the past. There are the great supermodels of the past, those who made the history of the fashion system, and there are the models of the new generation, those who follow in the footsteps of the old ones. Adut Akech, Hailey Bieber, Paloma Elsesser, Sui He, Emily Ratajkowski, Gisele Bündchen, Naomi Campbell, Adriana Lima and Candice Swanepoel: different ages, different stories, different physiques combined in one name about the strength and beauty of bodies.
Emily Ratajkowski, PhD Michael Jansson
Changing Victoria’s Secret from an inclusive perspective
The brand name immediately suggests a spectacular fashion shows with angels on the catwalk, models with statuesque bodies that have been chosen as beauty stereotypes par excellence for years. But times have changed, and Victoria’s Secret has also had to adapt. The public realized how outdated these stereotypes were, how much greater representation and inclusivenessso that all women feel beautiful, and not just those whose physique is chosen as the prototype of beauty.
Candice Swanepoel PhD Michael Jansson
That’s why the brand has changed its attitude. Marketing strategy facade (even a little late)? Possible. But there was a twist. Today, the faces of the brand are very different: there are curvy women, there are black models to convey the message. bodypositive.
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Adriana Lima PhD Michael Jansson
New campaign
The ad campaign was shot by acclaimed photographer Mikael Jansson in the style of Camille Nickerson. “We are very excited to present The Icon Collection by Victoria’s Secret. The collection was created to enhance the natural shape while staying true to the supportive, seamless look we love. This is an exciting and sublime collection to add to your wardrobe, reinforcing the idea that we are all icons.Janie Shaffer, Chief Designer at Victoria’s Secret The collection will be officially available online and in various international stores (available in 70 countries), starting from Thursday, August 10.
Hailey Bieber, PhD Michael Jansson
Adriana Lima and Naomi Campbell for VS Campaign
Adriana Lima she became a VS Angel in 2000 and has been around for nearly 20 years, officially retiring in 2018.”When they called me and asked me to come back, I felt so good. It’s an honor” admitted People. The model has recently undergone a lot body shameA: Her body changed during pregnancy and this often puts her at the center of nasty comments and criticism. Self-acceptance was difficult, and she admitted that she had difficulty with the mirror and her new image, but she never stopped proudly celebrating herself. “Great to represent women. Even if you are a mother, you can feel feminine and elegant.e”, he explained. His presence in the campaign is quite anthem of womanhood around.
Adriana Lima PhD Michael Jansson
Even Naomi Campbell poses for VS with a new awareness of motherhood. The model became a mother twice. She told Vogue about her experience on set with her co-stars, some of her old acquaintances and others from the new generation:They are all icons and they all did a great job. It was great to be with Gisele again and work with her. I was the oldest in the group” He said.