- Fanatics and Make-A-Wish launch partnership at an event in Brooklyn
- Brady will be joined by Celtics star Jayson Tatum and Yankees captain Aaron Judge
- DailyMail.com provides all the latest international sports news
Tom Brady attempts to throw a full-court pass through the basketball net during the Make-A-Wish event at Barclays Center in Brooklyn, New York.
Brady’s pass looked on target most of the time until it rattled and bounced around the rim.
The retired NFL quarterback looked a little frustrated that none of it was done before he regained his smile.
Brady was in New York for a special event with the Make-A-Wish Foundation, which helps make the dreams of seriously ill children come true.
In addition to the former quarterback, Boston Celtics star Jayson Tatum and New York Yankees captain Aaron Judge were also in attendance.
The event marks a new partnership between the foundation and sports retailer Fanatics, with the brand becoming the “Official Sports Partner” of the Make-A-Wish Foundation.
He said: “Fanatics has supported the Make-A-Wish program and its incredible efforts for many years, and this partnership continues to demonstrate the power of sports and how kids learn by connecting with their favorite teams and sports heroes. The possibility of curing disease,” Fanatics Chief People Officer Orlando Ashford said in a press release.
Fandom relationships, access to thousands of athletes across all sports, an extensive list of outstanding partners, and an ever-expanding sports platform will all be leveraged to deliver the most unforgettable, once-in-a-lifetime experience to these incredibly brave kids and their families. unforgettable experience. We are honored to provide an experience of a lifetime.
“Critical illness can upend childhood, causing months or even years of fear and traumatic stress in the lives of children and their families,” said Leslie Motter, president and CEO of Make-A-Wish America.
“Our partnership with Fanatics will help us create transformative experiences that will leave a lasting, positive impact long after a wish is granted, often marking a turning point in a child’s treatment and recovery.”
At the event, some kids were invited to shoot hoops with Tatum or catch the ball with Brady or Judge.
In addition to these activities, children can engage in skill games and drills, followed by one-on-one time with their favorite athletes.
The kids were also invited to take photos and bring signed items from their favorite stars.
As part of the partnership, Fanatics also committed $10 million to the foundation. They will also help Make-A-Wish cover merchandising and production costs for outside storytelling efforts.