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Just a month ago, Tube Girl didn’t exist. Now she’s not only front row at fashion week, but she’s also walking the runway. Sabrina Bahsoun, a 22-year-old law graduate, became an accidental star after posting random TikTok videos of her dancing in cool girly outfits on the London Underground. She now has more than 580,000 followers on the platform and has become a hotspot for luxury brands this fashion month as runway shows become the playground of not just influencers but even lesser-known internet personalities.
After attending Mac Cosmetics’ “The Face Show” event during London Fashion Week, which featured stars like Nicole Scherzinger, Brie Runway and Charli XCX, Bahsoon attended her first Paris Fashion Week. She has already been seen at Balmain and Courrèges, and last night she walked down Christian Cowan’s runway show, which included an appearance by his partner, singer Sam Smith. On Friday, Bahsun plans to attend Alessandra Rich’s show, and on Sunday she will begin working with the luxury fashion house to promote its fashion and cosmetics lines. On this day she will also attend the brand’s show.
“’Tube Girl’ started with me having fun and dancing on the way to my friends house. I filmed myself and I really liked how it turned out, so I just kept moving forward,” says Bahsun. fashion business. “I think it resonates because it shows people that you don’t have to care about your environment or the people around you to have fun and be yourself.”
Bahsun is part of a new wave of quirky personalities who have quickly risen through the fashion week rankings after a surge in online fame. Twenty-three-year-old Madeline Argie, TikTok’s fast-talking chatterbox princess, first gained fame as the then-girlfriend of rapper Central Cee, but has since won over fans with her fast-paced, intimate and, at times, sassy videos on TikTok. where she now has over 4.8 million followers. Her first paid fashion partnership was with Coach, promoting bags made from recycled materials. This season she will attend fashion weeks around the world for the first time. She sat front row at Proenza Schouler and Tory Burch in New York, and then flew to shows at Prada, Versace, Boss and GCDS in Milan and Saint Laurent in Paris.