The American lingerie brand is once again ready to make people dream, but this time in the name of inclusion after a four-year hiatus and a lot of controversy. On September 26, 2023, he returns with a mega show led by Doja Cat, meanwhile presenting the Icon campaign featuring Naomi Campbell, Adriana Lima, Gisele Bündchen and other top models.
GVictoria’s Angels left us four years ago between disputes and considerations about an apparent shift in collective sensibility about the world around which they built their fortune. Now the famous models, known throughout the world for their sensual gait, with fabulous and very thin bodies, ready to return to the podium. But with some differences. We can all imagine the reasons for the breakup. The brand has been subject to various criticisms: in fact, it has been accused of promoting a misogynistic, sexist, discriminatory culture and spreading excessive exposure of the female body.
Only white models walked the catwalk, and only in 2018 did the first Hispanics appear. But this was not enough to save the brand. Similar criticisms also fell on the American company Abercrombie & Fitch, at that time the promoter of one exclusion culture. A documentary is available on Netflix that perfectly explains, according to some former employees of the brand, reasons for the fall of the empire which seemed destined to last forever.
If, on the one hand, A&F tried unsuccessfully to return to the crest of the wave, On the other hand, Victoria’s Secret promises good results. which revised its aesthetic codes. All the intentions of the brand are clear, and it seems that the company wants to bring a new version of the fashion show to the stage, adapting to the new needs of the market.
Victoria’s Secret World Tour
duntil 2019 to present, the brand is slowly regaining its identity and credibility. In fact, already in the year of the shutdown, he hired Valentina Sampaio, a trans model, and in subsequent years attracted women from all walks of life and from any work environment (athletes, activists and artists). then add more inclusive lingerie lines to the collection.
The icing on the cake was the Victoria’s Secret World Tour. returns with his fashion show, which will however take the form of a documentary that will be available on Amazon Prime Video on September 26th. This format will bring together creative people from four different cities around the world, each of whom will create their own collection. These stories then flow into the only documentary screening that will feature Doja Cat, which will also contain a fifth segment focusing on clothing designed by Victoria’s Secret.
Victoria’s Secret Icon Campaign
OURIn anticipation, on September 26, the American brand recently unveiled its new ad campaign, featuring some angels from the past as testimonials, including 53-year-old Naomi Campbell and Adriana Lima, who left VS in tears in 2018. “The name says a lot. Every woman can become an icon. It’s about being unique. Everyone has their own way of expressing their emotions and themselves: this uniqueness makes you special. Lima told the magazine People campaign comments.
Adut Akech, Hailey Bieber, Paloma Elsesser, Sui He, Emily Ratajkowski, Gisele Bündchen, Naomi Campbell, Adriana Lima and Candice Swanepoel are the faces of a new campaign featuring different women, different stories and different bodies. They are strong women and nothing more than toy women. Today, the ideal of woman and sensuality has changed, and VS understood this. And so Victoria’s Secret is ready to compete with brands like Kim Kardashian’s Skims, Yitti Lizzo and Rihanna’s Savage X Fenty. At least judging by the published images and various brand statements. Can he really come to terms with his past?, but with those ill-wishers who see a purely economic interest in this change? We’ll find out soon.