the wave influential people Digital technology is getting more and more powerful, just like many kids used to want to be astronauts or athletes, today, influential people On Instagram, it has become one of the most dream careers.
(Also read: No more algorithms? Instagram and Facebook will let you view content in chronological order).
That’s why there is software specially created to analyze the data provided by the platform and give an estimate to answer the question: What is the best time to post on Instagram?
This is the case with Sprout Social, a software for analyzing Instagram data that has been used in several studies for brand marketing strategies.
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This time, Sprout has released the results of a study that could focus on those who want to post content on social networks in an organized manner with more purpose than fun, and those who want to organize themselves so that their profiles become A place where people work, here we summarize the results.
(Related: Hashtag day: What was the first message posted with the # sign?).
As a start, Owners of social networks must be aware of the overall demographics of their audience or their followers. This is because, for example, working hours for an adult audience will allow them to be on their network at a different time than high school students. It is important to consider these variables before drawing conclusions.
However, due to the majority, research shows that the times with the most traffic on Instagram correlate perfectly with work hours. The average working hours of office workers are from 9:00 am to 6:00 pm. As can be seen from the chart, user traffic is relatively low during working hours. It is for this reason, Lunchtime, which averages from 11 am to 2 pm, is a time when more Internet users are connected.
So from 6pm to 8pm there was also an uptick, but not as high as at lunchtime.
(Fun fact: “Barbie” star Margot Robbie has admitted why she doesn’t use Instagram).
On the other hand, according to Sprout, The best days to post on Instagram in 2023 are Tuesday and Wednesday, as these are typically the days when people are most connected to the web. Likewise, traffic on Sundays is the lowest of the week.
Finally, software-specific recommendations will be published at the following times:
– Monday at 11am
– Tuesday and Wednesday 10am to 2pm
– Thursday and Friday from 10am to 12pm
Saturday peaks are more distributed, so there are fewer time constraints. Also keep in mind that if your Instagram is configured as a business, you can view your personal stats in the Stats or Insights sections, which show the daily and hourly traffic of your followers over the past few weeks. By looking at this data, you’ll be able to better understand your audience and, in addition, corroborate the information in the research or draw your own conclusions.
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