Sofia Richie Grange, Hailey Bieber AND Ivy Getty, the last is the name and (tragic) fate that she seems to have rewritten. In accordance with fashion Business, this is a triad of new IT girls, opinion leaders (in theory) without their knowledge, not necessarily beautiful (but they are), not necessarily professional (indeed, the “title” by succession is also okay), but with a magnetic attitude, innate charm and, most importantly, a unique and recognizable style among thousands.. At least on paper. Because a phenomenon that originated in the late 90s and flourished in the early 2000s and is still sober from what later turned into a digital overdose has completely lost its meaning today, so much so that even a magazine like BoF casually intertwines the two terms “IT girl” and “power man”, revealing the mechanisms behind the advertising machine that underpins anyone who wants to monetize through social media. Which, we repeat, is not quite the “role” of an IT girl. In fact, we have told you several times about how the figure has lost the authenticity that characterized it at the beginning, with health biases that would like to be instructive, and instead ended up becoming another TikTok catchphrase that we will see. how long will it last.
Alexa Chung, one of the undisputed IT girls of the 2000s, at Glastonbury in 2008.
The original IT girl was inherently indefinable.but wishing to try to describe it, one can mention the game with fashion, a tool that allows you to submit to yourself and your personalityor that disheveled charm a la Kate Moss in Doherty’s time, a toxic stereotype that can no longer be repeated, but which any modern millennial has idolized for at least a decade. With the exception of the British supermodel, Another feature of IT girls was (almost) anonymity; or rather, not that they were not famous (see Chloe Sevigny, Alexa Chung or the more flamboyant Paris Hilton), but they were appreciated by the paparazzi.of those seen in the galleries of newborn street style magazines with looks that led to disputes about what brand they wore and attempts to create a copy that rarely succeeded because their appeal, in fact, was V an indecipherable mixture of taste and irreverence that does not belong to one label or another. As he wrote Facewere naturally equipped with the “it” factorunfortunately impossible to replicate today by PR teams.
AND New Yorkerin a 1994 article, he first called Chloe Sevigny an “IT girl”.
“Before, you could find a beautiful person somewhere, give him the right haircut, dress him properly, send him somewhere, and everything worked out. Today it is no longer possible, ”WME Fashion Vice President Jeni Rose actually clarified. BoFindirectly emphasizing difficulties of getting out of today’s social boiler, as well as more real scouting, i.e. the same that happened with models in 2023, clearly bypassed by daughters or celebrities, new heroines of advertising campaigns, covers and catwalks. But in fact, the real difference is not even in this, since Nepo-babies they existed even before the Americans gave them a special label. What has changed today is that there coolin modern terms, obviously carefully designed for self-promotion (and, as a result, profit) through social networks..
Sofia Richie – Sister Nicole, another IT girl of the 2000s, and also the youngest daughter of the legend Lionel – made (even more) headlines, of course, not because of sincere frankness, but more because of her marriage to producer Elliot Grange, famous in April of this year in the modest setting of the Cap-Eden-Roc Hotel in Antibes, in the presence of a number of stars and crowned persons. Miss French three days? Chanel Haute Couture bounced from TikTok to TikTok, which in the meantime chose her as the queen of style. old moneyskillfully interpreted “IT Girl” with the help of stylist Liat Baruch.
Ivy Getty at the amfAR Cannes Gala this year
Marriage has always deserved the label “it”. Ivy Getty, the great-grandson of the tycoon J. Paul, in which, it must be said, one can see an eccentric flair that her colleagues lack. In fact, the heiress married photographer Tobias Engel in San Francisco in November 2021 in a reflective gown designed by John Galliano for Maison Margiela, preceded by a tribute to the clothing sixties pre-wedding parties. Twiggy style A-line dresses, oversized round glasses, Campbell Soup prints and so on. Summing up; the seed was there but it still needed a little help, it arrived with event coverage by communications strategist Federica Parruccini and Savi PR firm founder Savannah Engel. it’s always BoF he said, “Our goal is not to make her famous. Our goal is to create your brand. This is not about the next two years, but about the next 10-15 years.” And already here, we note another difference from the original itgirl, at least outwardly unaware of her role as a trendsetter and therefore far from the desire to create any brand on herself.
Hailey Bieber, who recently walked around Los Angeles in a Versace minidress, is also the entrepreneur for skincare brand Rhode.
So today it seems that the difference lies in the long-term significance, as in the case of Hailey Rod Baldwinalready famous before becoming Mrs. Bieber, and even more after, so the task was not to appear, but to resist, not succumb to the constant exchange of microtrends and the resulting champions that make them flag bearers. What about freedom? Crime? The disheveled, unfiltered beauty that was her number one passion, where had they gone? Swallowed by a digital omnivore that obliges supposed IT girls to originality that is actually well researched. But don’t worry, charisma – both in fashion and attitude – will still be there. Only built at the table by skillful PR. For anyone nostalgic for Kate and company raids or the subtractive charm of Carolyn Bessette roaming the streets of New York, there are always vintage Instagram galleries.
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