Will the photo album disappear?Epson wants them to return to their glory

Epson has released a new report highlighting the huge popularity of digital photography.

The report reveals how photographic printing habits have changed in recent years.The conclusion is 8 out of 10 people (86% specifically) said they had given up the habit of creating family photo albums and therefore printed snapshots.

These data are very different from the views of many parents, because 85% of parents believe that watching the album will make their children They sit closer to their families94% thought it provided a strong sense of identity for the little ones at home.

Equally surprising is the three quarters of respondents believe the happiness brought by printing photos may disappear because digital photos are more objective.

The data documented in this report could be devastating because Only 2% of 1,030 images What do we have on average on our cell phones? They are sometimes printed. More than a third also admitted they had no printed photos of family or friends at home.

Epson EcoTank: The Importance of Printing Photography

A cognitive psychologist who studies memory at Fairfield University (Connecticut), Linda Herkel Pointing out that smartphones may impair people’s ability to remember certain events and moments from their past:

“Despite widespread changes in technology, the main function of taking pictures remains the same: people take pictures to remember moments later. However, printed photos can help us better remember them when we see them , instead of just hiding them on your phone.”

That’s why since then Epson wants you to keep making printsbecause they really give you a feel and memory of what you did and what you wanted to capture so you never forget it.

as it says María Zaragoza, Marketing Director, Epson: “With EcoTank printers, many of the barriers that still exist to home printing are removed.“.

In Epson’s new campaign, Ambassador Usain Boltyou can see how an athlete looks back at personal moments from his life and career saved on his smartphone, recognizing the value of printing these images to get a more immersive sense of the snapshot’s meaning.

Bolt himself said this: “I’m proud to be a part of this event as it reminds me to print off copies of some of my most important memories and the process of sharing these stories with my own family has been a very positive experience for all of us.”

With EcoTank printers, you can enjoy a subscription and Save 90% on printing costsbecause you can purchase one of these printing plans that never run out of ink.

Usain Bolt and Epson


ReadyPrint EcoTank system means you can enjoy A printer that can receive photos you send wirelessly You can print any amount of content easily and easily from your smartphone.Additionally, you will Have ink before it runs out above Repair warranty If necessary, use the printer.

All this with a plan perfect for everyone:

  • 150 pages: €4.99 per month.
  • 300 pages: €7.99 per month.
  • 500 pages: 9.99 euros per month.
  • 1,000 pages: €14.99 per month.
  • 3,000 pages: €29.99 per month

If one thing is clear, it’s that a printed photo means more in your hand because it gives you a sense of intimacy that a phone screen can’t provide.

So that you don’t have any problems printing all your memories, Epson puts everything you need right on your device, so when you want to print everything that’s important to you, you don’t have to. No problem at all.

You’ll have a printer, technical services at your disposal, and always the latest ink. You can’t ask for more.

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