On the occasion of Cannes Lions 2023, the YouTube platform has published its advertising leaderboard. This is a ranking of the ten most popular video ads globally. Italy Bulgari enters the rankings with an unexpected miracle
Cannes Lions International Festival of Creativity is upon us and youtube for the occasion declares Cannes Advertising Leaderboard,
What is the Cannes Advertising Leaderboard?
This is a ranking of the ten most popular ad videos globally on the platform for the period June 2022 to May 2023.
The ranking position of a video is determined based on certain indicators such as organic and non-organic views and watch time.
“Through its wealth of creative forms, Cannes Ads leaderboard shows us how YouTube doesn’t frame brands in pre-established formats, There is an incredible diversity in terms of cultural and generational representation as well as production styles and approaches to storytelling”, the words of Sunny KwokCreative Director Creative Works US
ranking
so let’s find out Top 10 Campaigns in the Rankingalso includes an Italian.
10. Burger King – Whopper Whopper
In the tenth place we find “whopper whopperby Burger King Jingle Classic Made for Sandwiches Fast food chain.
9. Peacock Kevin Hart can’t stop attacking ‘older’ celebrities
Although a ninth youtube short, The platform video format is similar to TikTok. hero is actor and comedian Kevin Hart and his wonder at the age of others celebrities,
8. Bulgari – Unexpected miracle
here is italy to thank bugleri unexpected miracle Enter ranking. Anne Hathaway and Zendaya’s Faces United under the direction of Paolo Sorrentino They place us in the Cannes advertising leaderboard.
7. Orange Egypt – Football fanatics
The first of two Egyptian campaigns in the standings, Football fanatics. Orange Egypt campaign, mobile network operator, Launched on the occasion of 2022 World Cup.
6. Samsung – Galaxy S23 Ultra
sixth place for SAMSUNG And this launch film Its Galaxy S23 Ultra Showcases All Its Innovative Features
5. Qatar Airways – Champion
We are in the middle of the table. here we find Another campaign created on the occasion of the FIFA World Cup, In such a situation, Qatar Airways launched official song With DJ Roz and Cheb Khaled.
4. Max – The Last of Us Trailer
for podiums and wooden medals Trailer of the series The Last of UsBased on the video game of the same name, starring Pedro Pascal and Bella Ramsey.
3. Apple – Introducing the iPhone 14 Pro
for bronze medal iPhone 14 Pro launch campaign and its innovation dynamic island,
2. Telecom Egypt – WE Summer Campaign
Silver for Egypt with his second campaign in the standings. always in the field TelecomTogether Telecom Egypt and its summer campaign,
1. Netflix – Thing in New York to release on Wednesday
gold medal for Netflix And the initiative was launched on the occasion of the release of Wednesday’s series. HandAddams family character and Wednesday’s loyal friend, was let loose on the streets of New York to the astonishment of passers-by.
See you again soon!
