YSL Beauty has chosen Austin Butler as the global ambassador for its new fragrance Myslf, which is defined as “a modern vision of masculinity.”
The American actor, who has collaborated with Quentin Tarantino, Baz Luhrmann and Jim Jarmusch, received an Oscar and Golden Globe nomination and will star in Dune: Part Two, embodies YSL Beauty’s vision of multifaceted masculinity, sensitive, authentic, self-confident. but not arrogant.
The campaign was created by BETC Etoile Rouge, a long-time partner of YSL Beauty, focusing on a film by Julia Ducournau, one of the most promising directors of her generation and winner of the Palme d’Or for Titan, supported by a press campaign signed by photographer Gray Sorrenti, 23- the year-old daughter of an artist (photographers Mario Sorrenti and Mary Frey) and already the author of other campaigns for YSL.
LOANS
Advertiser: YSL Beauty
Brands: MISLF
Advertising agency: BETC Etoile Rouge
Agency managersStars: Marine Hakim, Mathilde Durillon, Julia Schenk
President and Chief Creative Officer: Florence Bellisson
Associate Creative Directors: Adrien Tournay, Francois Panelier
Copywriter: Simonn Torpey
Music Creative Director: Adam Gubali
Traffic Manager: Letizia Felici
TV producer: Fabrice Brovelli
Director: Julia Ducournau
Manufacturing company: Phantasm TV
Photographer: Gray Sorrenti