YSL Beauty Names Austin Butler as New Brand Ambassador, BETC Etoile Rouge Signs Myslf Fragrance Campaign

YSL Beauty has chosen Austin Butler as the global ambassador for its new fragrance Myslf, which is defined as “a modern vision of masculinity.”

The American actor, who has collaborated with Quentin Tarantino, Baz Luhrmann and Jim Jarmusch, received an Oscar and Golden Globe nomination and will star in Dune: Part Two, embodies YSL Beauty’s vision of multifaceted masculinity, sensitive, authentic, self-confident. but not arrogant.

The campaign was created by BETC Etoile Rouge, a long-time partner of YSL Beauty, focusing on a film by Julia Ducournau, one of the most promising directors of her generation and winner of the Palme d’Or for Titan, supported by a press campaign signed by photographer Gray Sorrenti, 23- the year-old daughter of an artist (photographers Mario Sorrenti and Mary Frey) and already the author of other campaigns for YSL.

LOANS

Advertiser: YSL Beauty

Brands: MISLF

Advertising agency: BETC Etoile Rouge

Agency managersStars: Marine Hakim, Mathilde Durillon, Julia Schenk

President and Chief Creative Officer: Florence Bellisson

Associate Creative Directors: Adrien Tournay, Francois Panelier

Copywriter: Simonn Torpey

Music Creative Director: Adam Gubali

Traffic Manager: Letizia Felici

TV producer: Fabrice Brovelli

Director: Julia Ducournau

Manufacturing company: Phantasm TV

Photographer: Gray Sorrenti