Hila Storck Zigdon, founder and CEO of ZCrave
Jesse Williams for zcrave
If there is one thing Hila Storck Zigdon knows how to do, it is to combine art and fashion.
Her fashion brand ZCrave is always inspired by art, be it the influence of Israeli sculptor Yigael Tumarkin or the pop art of Andy Warhol. Her bold, vibrant style is marked by influences from the art world, which takes her to street style, the front row at fashion week, and the runway.
Now, ZCrave has just unveiled its latest F3tish V2 Collection as part of its Fall/Winter 2023 collection. The new collection features nine different sets, including hand-painted women’s pantsuits that bring an artsy, hand-painted twist to fashion.
“It all started just as a fashion presentation, then I realized that this is not so – it needs to be exhibited,” Storck Zigdon said.
“Imagine going to a museum to see art—that’s what I was looking for,” she adds.
The presentation was inspired by museums such as the Metropolitan Museum of Art and the way marble sculptures are displayed on pedestals. Models stood on platforms to show off the latest hand-painted collection, which debuted Sept. 11 at ZCrave in New York City’s SoHo neighborhood, located at 25 Mercer Street, as part of an event and presentation presented in association with Daily. Front row.
Hila Storck Zigdon, CEO and founder of ZCrave
Jesse Williams
“What I was trying to achieve was combining human sculpture with fashion,” she said.
It’s not difficult for Zigdon, who works in graphic design, to draw a curtain on a computer. But when it comes to holding the brush in a steady hand, it’s a different story.
Leather jacket with fur trim LITALY from ZCrave
Jesse Williams
She collaborated with New York artist Mike Rohner, who took her digital sketches of the new F3tish V2 collection and hand painted each item for the limited edition collection.
“I could have put printed elements on the models, but I thought, wait, let’s do something different,” she said. “It’s not about wanting to be different, it’s about doing something different.”
ZCrave released the first F3tish collection in 2019. It featured Bella Thorne modeling F3tish’s first pantsuit, which is available in both black and white versions. “The first fetish costumes were very successful – they are about courage and bravery,” she said. “People like to be looked at.” She says everyone from teenagers to seniors loves the F3tish pantsuit, and that it fits well with New York’s “anything goes” style.
The new F3tish V2 collection continues the spirit of the collection, which is a playful interpretation of the word “fetish” with the number three representing unity, balance and the cycle of life. The collection goes beyond the typical women’s pantsuit and offers something much more artsy, bold and creative.
F3tish V2 features prints on matching sets such as women’s pantsuits, skirt sets, dresses, and Pilates top and leggings set, which continues the brand’s bold style of self-expression, maintaining the brand’s spirit of empowerment.
“What I wanted and what I am striving for is to expand the F3tish family of collections,” she said. “It’s like having more children. For the past five months I have been developing a new collection using art for my fashion, my biggest inspiration. We always need more art in the fashion world.”
Hila Storck Zigdon, CEO and founder of ZCrave
Jesse Williams
The new collection includes leggings for Pilates and a set with a bra. “I’ve been doing Pilates for the last 10 years,” she said. “It’s more than just wearing it to the gym: you can layer a blazer over leggings and a bra and it’s all you need to head to an event and it’s literally so comfortable. This is what I was looking for – I have a fetish for leggings. I’ve been wanting to make leggings for a long time. The goal is to combine comfortable clothing and going out.”
The F3tish V2 collection is based on a sexy female character. “She doesn’t care about this woman, she cares,” Storck Zigdon said. “She accepts.”
Art remains a core value for the designer, which helps her move forward. “There are a lot of people attached to the collection,” Storck Zigdon said. “Each piece in the new collection has a hand-painted series that people can buy. This is a great opportunity for them to have these collectibles. It’s about your personal value to art.”
The New York Fashion Week launch party featured DJ Kevin Aviance and VIP performances from Gigi Gorgeous, Kylie Thorne (Bella Thorne’s sister), writer Michael Musto, Tika Iggy, Miss Universe R’Bonnie Gabriel , Londi, Ursula Makovska, Adriana Brito and others.
Models lined up on concrete plinths modeling a hand-painted version of the new collection. Models included Emily Cola, Sierra Jackzen, Dr. Kelly, Faith Rodriguez, Yiwen Zhang and more.
Hila Storck Zigdon, CEO and founder of ZCrave
Jesse Williams