a journey through the novelties of 2023

There are those who love it and cannot do without it, and then there are those who shun it in any way, constantly searching for alternatives lighter and more hydrating with which to obtain a similar effect. Starting from this dual relationship towards the foundationthe market has taken action to try to best fulfill the wishes of that slice of consumers on the hunt for hybrid products, halfway between skincare and make-up, with which to even out the complexion, minimize the appearance of pores, plump and smooth the skin, all in a single gesture. So, beside the best foundations for every skin type, from oily, to sensitive or normal, the BB Creamsalso known as Blemish Balm and designed for those who want a product with which to reduce imperfections by improving the complexion, and CC Creamacronym of Color Control Cream, which is a cream with a covering effect similar to foundation, but with a lighter texture. Another option that is particularly trendy today are the tinted moisturizerswhere a pigment is added to the formulation of a normal moisturizing cream which helps to even out the complexion and give a naturally radiant appearance to the face, or primer, which although designed to prepare the skin for make-up and maximize its duration, are also perfect for simply illuminating the complexion and reducing its shine, without the need to necessarily combine it with foundation. In this wide range of alternatives to a normal foundationhere are some of them best news to keep on the radar and try this one 2023.

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