ROME – Where there is thrill, action, dynamism, there is Abarth. scorpion is celebrating the release of Mission: Impossible – Death Wage Part One (in all theaters July 12), the latest film in the saga starring the increasingly wild Tom Cruise.
On this occasion, the group’s racing brand Stellantis is launching a new communications campaign called “Mission Possible” to celebrate the common principles of exciting driving, adrenaline, power and high performance that both brands share.
Also in the new movie are exhilarating stunts and epic experiences that can be enjoyed both in the cinema and behind the wheel of the new electric compact car from the scorpion’s home.
On the other hand, the new Abarth 500e is a concrete embodiment of the brand’s goal of creating sports cars with incredible capabilities, even in the electric version. In the marketing campaign video, Ethan Hunt (Tom Cruise) and Grace (Hayley Atwell) engage in an action-packed chase aboard a classic yellow Fiat 500 Abarth, but beneath the façade lies a new electric Abarth waiting to be released.
Thus, in a dynamic and dynamic race against the clock, the Fiat 500 Abarth races through the streets and lanes of the capital. On a hilarious escape that turns day into night, the original 1960 model transforms into the new Abarth 500e, and the scorpion logo streaks through the streets of the city, demonstrating that Abarth makes the impossible possible.
“This partnership,” emphasizes the headquarters, “allows Scorpion to perfectly embody the main goal of the brand: to turn ordinary cars into something extraordinary. The main statement of Carlo Abarth – already in the fifties – is to give everyone the opportunity to live their passion for driving every day. In a word, it remains only to wish you a pleasant viewing (film) and a pleasant pastime (driving an Abarth 500e). (Maurilio Rigaud)