Anne Hathaway and Chris Lee in the Versace Icons advertising campaign



Published in

October 12, 2023

Versace presents a new campaign, a new chapter of the Versace Icons collection with a series of wardrobe essentials characterized by timeless symbols of the brand and dedicated to the Versace woman. This latest chapter concludes the campaign, shot by photographers Mert and Marcus and featuring actress Anne Hathaway and singer Chris Lee, who launched the first part of the Versace Icons collection in April this year.

At the center of the collection are the brand’s distinctive codes: the tailoring of the typical Versace hourglass silhouette, the bustier incorporated into clothing or offered as an alternative to the timeless tank; Versace’s iconic Medusa ’95 hardware first appeared in the 1995 collections; Greca Goddess leather accessories with gold Greca metal hardware.

The collection also includes a soft leather coat and jacket that accentuates the waist, a Versace hourglass silhouette and a straight shoulder that can be worn with a matching nappa leather pencil skirt. But there are also some denim pieces from Versace, including straight and tapered jeans in washed denim; a bustier corset from Atelier Versace that transforms into a top with a sculptural design that can be worn every day; a perfectly fitting trench coat embellished with gold Medusa buttons; tops including knits in Versace’s representative color, deep black, and shirts showcasing Versace’s know-how in adding volume with silk. The sculptural design of the Greca Goddess line features a large bag in ultra-soft quilted leather and the sinuous lines of a top-handle bag.

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