September 1, like every year, Harry Potter fans gather to celebrate Back to Hogwartsone of the most iconic anniversaries on the calendar of Harry Potter fans worldwide, marking the moment when young witches and wizards board the Hogwarts Express from platform 9 3/4 to begin a new year of magical adventure at Hogwarts School of Witchcraft and Wizardry.
FAN ZONE AT MILAN CENTRAL STATION
On the occasion of Back to Hogwarts 2023, on Friday September 1st and Saturday September 2nd, a Harry Potter-themed area will be installed at Milan Central Station. On the grounds, fans of the beloved wizard will be able to relive their own Hogwarts travel experience with three different party areas to take photos and videos. Each of these zones is designed to relive some of the most iconic moments of the journey to school, from the brick wall to the underpass at King’s Cross station in London, to platform 9 and 3/4, to the Hogwarts Great Hall for house sorting. There will also be 3 statues 1:1 of the main characters of the saga: Harry Potter, Hermione Granger and Ron Weasley.
HARRY POTTER MOVIE MARATHON
On the occasion of Back to Hogwarts, Sky Italia will launch a new edition of the SKY CINEMA HARRY POTTER pop-up channel from September 9th to 24th. The channel will also show 8 films of the saga. Harry Potter 20th Anniversary – Return to Hogwarts AND Fantastic Beasts – A Dumbledore Mystery. All films will also be available on NOW.
ADVERTISING INITIATIVES
In addition, the celebrations will feature several consumer products partners hosting events and introducing new products:
United colors of Benetton joins the celebrations with a new collection dedicated to Harry Potter: sweatshirts and crew-neck sweatshirts, long and short sleeve t-shirts, reflecting the iconic colors of the series that enchanted the whole world: gray, black, creamy white and burgundy. models for boys, and for girls also the addition of purple and pink. Clothing will be available from September 15th.
After last year’s success Calcedonia is developing a capsule family containing over 30 Harry Potter-themed references. After all, on the occasion of the return to school, adults and children will be able to find Harry, Hermione, Ron and iconic elements of the series in a new collection presented in almost 600 mono-brand stores and in the Calzedonia online store. .
For the second year in a row Kup chose Harry Potter as the protagonist of her branded merchandise and school campaign. The collection is characterized by an offer for the whole family, including clothing, underwear and stationery. The collection features pajamas and tracksuits for boys and girls, as well as a backpack and trolley with graphics from the four houses of Hogwarts.
Pepko, with over 130 family and home clothing stores, has developed the Back To Hogwarts collection, featuring everything you need to start learning in style and fun: clothes, shoes, stationery and accessories. The collection is not only aimed at the little ones, but also satisfies Harry Potter fans of all ages, offering products suitable for the whole family.
So.D.Ko – specializes in consumer products for care and well-being – on the occasion of the return to Hogwarts, launches a line consisting of two fragrances: eau de toilette and shower gel, created by experienced perfumers inspired by the atmosphere of Hogwarts. , stories and adventures that Harry and his friends have to go through, as well as iconic elements such as butterbeer or chocolate frogs.
Also Seven, during the Back to Hogwarts period, celebrates the Harry Potter franchise with its first special line. The collection includes a variety of items for the school: from backpacks of different sizes to paper products and cases.
the shops Lego (25 Specialty Stores) will launch an exclusive Back to Hogwarts Celebration mechanism: from September 1st to 13th, with a purchase of €130 worth of Lego Harry Potter products, you will have the opportunity to receive a Harry Potter playset as a gift.
FAO Schwartz Celebrate Back to Hogwarts in an all-Harry Potter themed area at their iconic store at Via Orefici 15 in Milan. In the store, fans will be able to relive the magical emotions of the series from September 1st to 3rd, with the store livened up with Harry Potter-themed entertainment, and a 20% discount (valid from September 1st to September 10th) to stock up on Harry Potter merchandise before the start new academic year.
This year the group Sperlari, leader in seasonal foods and sweeteners and owner of the Paluani brand, brings the magic of Harry Potter to Italian tables with a leavened dessert perfect for sharing: Paluani Boccino D’Oro cake filled with custard and topped with chocolate flake fondant, to be sprinkled with gold powder and adorned with fairy wings. Perfect for those who have always dreamed of catching the Snitch during a Quidditch match.
Vitora will launch the first full line of sweet snacks inspired by the wizarding world of Harry Potter and Hogwarts School of Witchcraft and Wizardry. Crispy-tasting chocolate, three-dimensional frogs that stand out on the grill, train tickets to Hogwarts that turn into cookies, golden crystals that gleam like gold, caramelized popcorn that only pops when you taste it. A sensory experience that promises to overwhelm you with taste and fun. The assortment includes bars of 50 g and 300 g, as well as magic snacks.
Privalia will celebrate Return to Hogwarts with an exclusive section on its platform. From September 1, Harry Potter fans will be able to discover a wide range of official merchandise. From captivating collectible figurines to toys from the most prestigious brands, from themed stationery to furniture, this section offers a magical way to bring the Hogwarts atmosphere into everyday life.
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