because more and more stars are showing themselves (finally) on social media without makeup

This is vacation time for our face. Summer is the perfect time to leave your makeup bag, foundation, and mascara in your drawer and let your skin breathe. In addition to being a gesture of care and health, it is also an act of self-love: a reminder that makeup is a game, a way of self-expression, not an obligation. And that our faces look so beautiful, even without contouring and concealers. The message was also received and relaunched by stars who are increasingly appearing on social media without filters and without makeup, breaking the (unsustainable) taboo of perfection at all costs. From Miriam Leone to Gigi Hadid, from Sharon Stone to Valentina Ferragni to Bianca Balti, it’s a summer of natural beauty.

How the no-makeup social media movement started

She was a champion and pioneer of the no-makeup movement. Alicia Keys, one of the first stars who decided to forego makeup even on stage, on red carpets and in public places. Then, bit by bit, many other VIPs followed as a gesture of rebellion against a social platform that is often dominated by retouched images of bodies and faces, where everything is patinated, smoothed and corrected. At the cost of losing authenticity. Where cosmetics don’t arrive, filters arrive, as the proverbial Bold glamor. Many studies show the impact of social imagery on beauty standards and the mental health of young women who constantly compare themselves to what they see on their cell phones. Obsessive (and unbalanced) confrontation that can lead to feelings of inadequacy and anxiety. Also Kylie Jenner, a beauty entrepreneur and one of the most popular women in the world, wondered what role influencers had played in all of this. Not to mention the merciless gaze of the haters: she was the last to pay Margot Robbiemain actress Barbie. A user shared a photo of himself without makeup on X (Twitter rebrand), writing: “Nothing specialAs if we need to give more weight to the societal expectations of women.

Stars without makeup: from Carla Bruni to Michelle Hunziker

It is often the more mature women who are the first to give up the tricks, reinforced by the awareness that comes with age. Carla Brown, for example, often naturally appears on social networks: even after a run or in bed with the flu. It’s not like Carla, one of the most sought-after supermodels in the world, needs anyone’s approval to feel good about herself. A few years ago, the selfie of Simone Ventura immediately after her awakening (with which she won the love and respect of many fans) made a splash. Among the most knowledgeable is Sharon Stone, who often uses Instagram to joke about the taboos of aging and cosmetic surgery without fear of showing off her gray hair or her body in a bikini.

But the list of stars without makeup is very long and goes in order. Michelle Hunzikeralways smiling and bright Miriam Leone, which often shows up naturally on social media. Summer is the perfect time to find harmony with yourself again: it will be thanks to the sun, sunbathing, relaxation, pleasant swimming in the sea. The fact is that many VIPs, including Valentina Ferragnithey willingly show themselves with salt-tousled hair and sun-reddened faces, beautiful in their naturalness.

Bianca Balti and Kasia Smutnyak, champions of body positivity

He also appears in a long list Gigi Hadid, who started the summer with a photo on the couch, in a bright swimsuit and with tousled hair. Many models “exploited” their popularity to speak openly about some skin diseases that were hidden at all costs a few years ago. Kasia Smutnyakfor example, shows signs of vitiligo, which makes him a subject of pride and power. Bianca Baltichampion of body positivity, shared mastectomy scars and melasma on her face on social media.

Despite claims about bodypositive and about loving every body, natural photographs remain an exception in a social narrative riddled with filters and retouching. Where is the line between “looking your best” and manipulating the idea of ​​beauty? How does all this affect how we feel in front of the mirror every morning? Among lovers of natural selfie case Selena Gomez, singer and actress, mental health activist. She herself had to deal with criticism of her weight and appearance, taking a long break from social networks and on stages. But today she surpassed Kylie Jenner as the most followed woman on Instagram: coincidence?