Selling a team or an athlete is a complex task, but sometimes things work out, sometimes a big and complex strategy comes up, and sometimes things fall flat.
he Sports has become a multi-million dollar business Every day you have to create something attractive so that people buy your brand and get to know you, which is why it is necessary to have a good marketing strategy. Sports fans are very emotional, so appealing to feelings and passion is a big part of it.
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Let’s review some of the best marketing strategy Who has watched this sport.
Decide
when LeBron James With the final year of his contract in Cleveland, speculation began about his destination, with daily news reporting on where the basketball player was being interviewed that week.
For months, teams have developed various programs and activities to get the “King” to wear their colors.LeBron and his entourage knew they had a lot to gain from it and planned one The interview was a huge success.
The interview was announced everywhere and became one of the most-watched shows in history.Here he announced he was going to play in Miami and the rest is history, but IPrevious campaigns and planning were a masterpiece of marketing strategy and patience.
Messi in the supermarket
When Messi announced his departure from PSG, everyone started talking about his future. It is true that he has been in contact with many teams, such as his parent club Barcelona, but few people know that he has been linked with Inter Miami thanks to a great contract they gave him.
team MLS wants to keep things secret until the endI know the chances of Barcelona getting lucky are slim, but I am confident.
Therefore, the game is a completely silent game, they prepare everything for the most important speech and take the opportunity to rest the strikers.One of the main actions of this movement was the photo Messi is in the supermarket.
The photos look random, but it’s part of their marketing strategy. Messi went to the supermarket with his family and looked innocent, but the truth was different. It was a marketing coup.One of the most… Inter Miami’s great partner is that supermarket chaincoupled with the addition of Messi, sales increased by about 30%.
“I’m back”
But perhaps the greatest masterpiece of sports marketing is Michael Jordan. By the time he returned to the basketball court from his baseball adventure, nearly everyone around him already knew of his decision, and all he had to do was find the right moment.
Supposedly, his agent wrote a statement and sent it to the media, but Jordan told him it was too long and he wasn’t excited about it, so the agent asked him to write it himself.
MJ has accumulated a wealth of marketing knowledge over the years, but he has limited himself to writing “I’m back”, I know that two simple words can make people crazy. He is right, Everyone flew out and bought newspapers and T-shirts with this quote on them They are sold throughout the United States. Chicago Bulls tickets sold out in less than an hour, covering season fees within a week.
Jordan is a business mastermind and there is no doubt that everything he does is premeditated.
What other successful campaigns do you remember?