Celebrities like Taylor Swift can't stop wearing Aupen bags.

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TO Elana Fishman

Published
October 20, 2023 5:37 pm ET

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Celebs may have a soft spot for their Birkins and Baguettes, but not all of their bags will break the bank.

A combination of “authentic” and “outspoken,” Brooklyn-based brand Aupen is the source of celebrity’s new favorite “It” bags, offering sleek, chic bags that embody a quietly luxurious aesthetic for under $500.

Kylie Jenner was the first major personality to wear an Aupen design, choosing an original version of the label’s curved Fearless bag ($340) for a walk around Manhattan in November 2022.

“We were all very happy and excited to see our labor of love,” the design team, who prefers to remain anonymous, tells Page Six Style of the pivotal moment, recalling the “surge in demand” that followed.

“(Jenner) is one of the reasons why Fearless is often out of stock.”

Kylie Jenner on a walk in New York — Kylie Jenner was the first celebrity to wear one of the brand’s bags.

Gabrielle Union can be seen on September 20, 2023 in New York. — Gabrielle Union was seen carrying a different color Fearless bag.

Aupen Fearless Re-Edition Bag

Within a few months, Open began popping up all over Hollywood.

Taylor Swift is partial to the Nirvana ($340), with a braided handle and shiny gold hardware, and she took it to Jack Antonoff’s wedding in August and again on her date with Travis Kelce in October.

Meanwhile, Rita Ora wore a chain-embellished Ignite flap front ($230) during New York Fashion Week, while Jennifer Lawrence, Gabrielle Union and Karlie Kloss added Fearless ($340) to their wardrobes.

Travis Kelsey and Taylor Swift leave the SNL Afterparty on October 15, 2023 in New York City. — Most recently, Taylor Swift carried her Nirvana bag while on a date in New York City with Travis Kelce.

Aupen Nirvana bag

But the brand’s biggest hit is undoubtedly the slim slanted Purpose bag ($180), seen on Hailey Bieber, Olivia Rodrigo, Dakota Johnson, Nina Dobrev and Gal Gadot; At under $200, it’s also one of Aupen’s most affordable offerings.

“Influenced by art and architecture, we wanted to move away from the idea of perfection and embrace the unconventional and truly appreciate beauty in all its flaws,” the team explains of their signature asymmetrical shapes.