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You have also been a Dior spokesperson for almost twenty years. What kind of trip was it?
“If you had asked me twenty years ago what the consequences of this proposal would have been, I would never have thought of such a duration. It seemed incredible to me that I had already been invited to represent such a brand. There have always been different campaigns as part of a very consistent evolution of the house’s image. I have learned to love Dior because it is constantly innovating and has a forward-looking view of the world of women and their needs. Moreover, in recent years I have worn Dior almost exclusively on the red carpet, and we have developed a relationship of mutual devotion that I am very proud of.”
How do you, as a producer, see the situation in your industry today, when theatrical cinema seems to be fighting a kind of final battle against streaming platforms?
“As the world changes, some technological steps are beyond our control. When the sound appeared, it seemed unreal. The idea of actors suddenly speaking in a film was literally unheard of. I’ve read a lot of books about how the revolution that happened a hundred years ago shook up public habits and filmmaking, even on a creative level. Today we take sound for granted: it even earns two Oscar nominations. In my opinion, we need to look at new things and think about how to make them functional. Is streaming changing the way we watch movies? There is no turning back, just as there is no turning back to silent films. But I think that theaters will remain. Artists, actors, screenwriters and directors will have to figure out how their works will live in these two spaces. Artists should be given the opportunity to choose which areas are most suitable for conveying their films.”
What role do or can women play at this stage?
“In recent years, the theme of women’s empowerment has become central, while women of my generation have remained on the margins. We were asked to be secondary, to stay one step behind. We remained silent for a long time, even in the face of enormous problems. What inspires me today and makes me very happy is that young actresses are already completely different. They change not only cinema, but the whole world. This is a generation that will be able to afford to take places unimaginable to us. I think about girls I’ve worked with recently, like Chloë Grace Moretz or KiKi Layne. Of course, there is still a long way to go.”