After the presentation of the Resort 2024 collection in Rimini, Alberta Ferretti emphasizes his commitment to Emilia-Romagna. How? Organization of an online auction, the proceeds of which will be transferred to the region affected by the flood. All archival items worn by celebrities in the past are up for auction.
Albert Ferretti continues to support Emilia-Romagna, marked by flooding. After the fashion show organized in Rimini in front of the Sismondo Castle with its Resort Fashion Show 2024the Italian brand decided to take it one step further by organizing auction With clothing archive. The Alberta Ferretti auction, organized in partnership with Sotheby’s to help a region badly damaged by May floods, offers a selection of gowns worn by celebrities in the past.
Inevitably among many Angelina Jolieone of the most popular Hollywood actresses who has always been on the lookout for protecting the planet as well as conscious recycling. red carpet. No wonder he’s hard at work launching his own first studio stable. In the meantime, Alberta Ferretti will auction off several dresses starting July 13, 2023. The proceeds will be used to help families and businesses on their knees due to the floods.
Alberta Ferretti helps Emilia-Romagna again: a selection of archival dresses worn by the stars is up for auction
Celebrities often wear Alberta Ferretti dresses on the red carpet, and not just local stars. Even Angelina Jolie, for example, made out Made in Italy charm promised by Alberta Ferretti, and one of the dresses put up for an online auction in support of Emilia-Romagna belongs to her. According to vvdThe selected garments are 18 years old and have been worn by Hollywood celebrities for many years. Not only Angelina Joliebut also Cate Blanchett, one of the first to walk the most glamorous red carpet with a green idea in mind. Over the years, Blanchett has solidified her understanding of sustainability by reinventing haute couture dresses from her wardrobe. And one of her dresses, worn in Madrid for the Spanish premiere Elizabeth: The Golden Age in 2007 it is intended for auction.
As well as the clothes they wear Eva Longoria, Sharon Stone, Amanda Seyfriedall offered for important occasions during the ceremonial seasons seen Cannes Film Festival up to Oscar AND BAFTA. Regarding the organized auction, Alberta Ferretti said: “The idea for this charity auction was born in me during the days when I was preparing my fashion show in Rimini and images of the incredible flood damage were on the news. I immediately thought it was important to actively participate in fundraising to support our region“.
Not only did not cancel the show in Rimini for the collection Resorts, but then arranged auction clothes that are appreciated by the stars. “Therefore, in addition to actively committing, with the support of our employees, to donating and creating sweatshirts, the proceeds of which will go to charity, I decided to start a special clothing auction. Turning to Sotheby’s was a spontaneous act as it is an absolute benchmark in this area and I am very grateful to all of his team for such professional support in this activity, which I hope will contribute to recovery in areas so badly affected.“.