Emirates News Agency – Content creators can make a real difference in the fight against climate change: WAM chief executive

Hatem Hussein

SHARJAH, 13th September, 2023 (WAM) — Abdullah Abdulkareem, Acting Executive Director, Editorial, Emirates News Agency (WAM), has called on climate change content creators to use their platforms to raise awareness about the issue, relevant and inspiring. people to take action.

Abdulkareem’s remarks came as he addressed a seminar on global media organized by WAM as part of the International Government Communications Forum, which began in Sharjah today.

Abdulkareem began by sharing a German minister’s tweet on climate change, which caused a stir in Italy and drew the ire of Italy’s tourism minister.

Abdulkarim said: “An era is coming to an end. Will tourism end in Italy?” His tweet caused a sensation in Italy and drew the ire of Italy’s Tourism Minister Daniela Santanche, who responded by saying his government Italy was looking forward to welcoming Lauterbach as a tourist again.

“In a tweet, the German minister expressed shock at the unprecedented rise in temperatures, saying: “The heat wave here is impressive. If this continues, these holiday destinations will have no long-term future. Climate change is destroying southern Europe. An era is coming to an end.”

Abdulkareem cited statistics from various sources that highlight the significant impact of climate change on people’s lives.

“According to the International Organization for Migration, future projections range from 25 million to 1 billion environmental migrants by 2050, moving within their countries or across borders, permanently or temporarily, with the most commonly cited figure being 200 million. This figure is equivalent to the current estimate of international migrants worldwide.”

From this perspective, Abdulakreem discussed the important role that content creators have to play, including in shaping public opinion on the issue of climate change.

“The content creation market is expected to grow at a CAGR of 12.4% during the forecast period from 2023 to 2033. The market is expected to be valued at $1,66,11.5 million in 2023 and is likely to reach $5,36,23.3. million by 2033, according to the Future Market Insight report,” Abdulkareem explained.

In this regard, he highlighted the work of some important climate change content creators, including environmentalist Jimmy Doyle, Swedish activist Greta Thunberg and actress Natalie Portman.

He argued that these creators can use their platforms to inform and inspire people, and help create a more sustainable future.

He cited Unilever research showing that “influential people have the greatest influence on people’s sustainable choices, with 78% of participants agreeing. This influence was greater than that of television documentaries (48%), news articles (37%) and government campaigns (20).” %)”

Citing content creators as key players in the fight against climate change, Abdulkareem concluded by calling on influencers to focus on the following three key areas to ensure their audiences are engaged on climate change issues:

-Accuracy and Completeness: Content creators should strive to provide accurate and up-to-date information about climate change and highlight the latest research on the issue.

– Awareness: Content creators must help people understand the risks of climate change and its potential consequences.

-Action: Content creators should inspire people to take action on climate change, such as reducing carbon emissions.

Abdulkareem’s speech is a timely reminder of the important role that climate change content creators can play in raising awareness and spurring action.

By focusing on precision, awareness, and action, these authors can help make a real difference in the fight against climate change.

Translation: Hussein Abuel Ela.


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