The energy of the Milan Fashion Week shows is still in my eyes. Between returns and debuts, the event marked a new positive cycle for the National Fashion Chamber, which ended next spring/summer 2024’s women’s week on a high note. More and more views of the Herno presentation on Via Solari, in a showroom where all languages are spoken as the clients are international, the president of the Lesa brand, Claudio Marenzi, talks about a very positive moment for the company in front of the women’s trench coat with the iconic H for Herno print, all with a discreet logo, perfect designs and precious fabrics. This is one of the most beautiful pieces of clothing in the presentation, such as the bomber jacket in English embroidery, the color palette from white to sand, black and blue, the beautiful oversized shirt in brushed fabric, a feminine line that for Herno represents a 60% turnover that in 2023 will reach 180 million euros (in 2022 it was 153 million).
The success of the Made in Italy brand, based on the most beautiful luxury from Loro Piana, the star brand of the LVMH group Bernard Arnault, which is truly experiencing a golden moment. From sharp men’s suits in pearl gray in double cashmere to pareo skirts in the Japanese style, the country with which this Loro Piana collection communicates, as well as sophisticated interpretations of silk kimonos, both in a blue shirt in double satin and in jeans that Japanese fabric contains 40% silk. It’s impossible not to admire Loro Piana’s bags, especially the wicker baskets.
A natural material, woven or braided, which is a must, which triumphs in the collection of Rodo, a brand founded in Florence in the early fifties by Romualdo Dori (hence the acronym) and then moved in 1960 to Mogliano (Macerata) in Marche). Dory is already in the third generation with the family. “We are doing very well,” says Gianni Dori, president of Rodo, who runs the company with his brother Maurizio Dori, a stylist. “Sales are growing this year, rather, I am worried about 2024, a delicate year.” We have 140 employees, many of them are experienced craftsmen with golden hands.” Among the most beautiful creations of Rodo, represented by the airy works of Benedetta Mori Ubaldini depicting imaginary animals, stand out wicker sandals, delightful wicker baskets in sienna and khaki, slippers and very comfortable mules made of genuine leather.
In Milan, everyone was talking about the event organized by the founder and president of the Calzedonia Group, Sandro Veronesi, with more than 2,000 guests, to celebrate stockings, which are set to return with even greater force to adorn the feet of women all over the world. The all-out image and music show with leg models, organized just ten days ago, attracted women of all ages. “Women should dress their legs again in a seductive and feminine way,” says Veronesi, “Today, tights have changed! They are very elegant and seamless, invisible, very natural.” The group has 2,250 stores worldwide and is investing heavily in opening stores in China, Japan and Europe, selling not only socks but also swimwear.
Presentation and a variety of colors are also characteristic of Crosa bags, with vintage shapes and precious handles. The brand was founded by Michela Crosa and is natural, friendly and cruelty-free. The Leaf Bag line is made from material obtained from pineapple leaves. For Simonetta Ravizza, summer 2024 will be all white, in chiffon, silk and cotton, with soft, relaxed and enveloping lines. With hints of natural colors and batik elements, the house’s iconic Furrissima Baby bag is crafted from white denim with fine feathers.
Geox President Mario Moretti Polegato organized a grand celebration in honor of the company’s recognized diva, the magnificent Penelope Cruz, who came to Milan and to the brand’s showroom to present a capsule collection of shoes bearing her name and the name of her sister Monica Cruz: sneakers with bright laces look especially young and fun.