Poll meeting is back Participation in the dot parade, our column dedicated to the best advertising campaigns shown on Italian TV (or even on the Internet). Today we offer you a selection of those that, at least in our opinion, were more interesting advertising campaigns broadcast in the summer of 2023. We invite you to vote for your favorite through the tool at the bottom of the page to determine the ranking and podium of the month.
The results of the poll will be revealed next week in a video from the Engage Spot Parade series, similar to those we did for the San Remo spots (where Lavazza and VLMY&R took first place) and the best campaigns of May (with Eden Viaggi winning with Triplesense Reply) and June (where the Biorepack campaign with Connexia dominated).
Dazn, “Start in the Field, Live Everywhere” (Dentsu Creative)
Dazn Italy introduced the brand’s new campaign “Inizia In Campo, Lo Vivi Ovunque”, a communication that sees The main characters are the support and love for sports that accompany Italians in everyday life.
The new campaign, which airs from August 11, talks about “unconditional love that begins on the pitch and continues even after matches are over in many snippets of everyday life, often shared on social platforms,” according to a press release issued by the company. . .
Comprehensive campaign signed by the agency Dentsu Creative and produced by Dentsu Creative Studios. Media agency – Dentsu X.
Heineken, 150 years old (Le Pub/Publicis Italy)
Heineken is one of the most recognizable beer brands in the world, but what most often misspelled: for this reason, the brand has chosen a non-traditional holiday to remember that the most important thing is to share great moments and create real and spontaneous connections born over beer.
It is this message that underlies the creative, ironic and daring concept of the new global campaign created by the brand. to celebrate its first 150 years of history.
The creation and production of the national video, which we show below, was carried out in cooperation with Le Pub / Publicis Italy.
Fiat, “Italian Upgrade” with Leonardo DiCaprio
Again Leonardo DiCaprio is the face of a communication campaign Fiat. Following the success of last year’s “Driver” commercial for the new 500, the automaker unveiled a creative follow-up to the commercial: the claim is “Italian Upgrade,” the face is still the same as that of the Oscar. the winning actor, but the car model is the new 600e.
Dior, “Lady 95.22” with Bebe Vio
AND Baby Vio the new face of the Dior Lady 95.22 bag campaign, which celebrates femininity in all its forms by attracting testimonials that combine boldness, spontaneity and independence.
The photographs are signed by a fashion photographer. Bridget Lacombe. The Italian athlete looks confident in a white leather model with graphic lines. The campaign, which also includes video, is featured in various media around the world and in Italy, including digital and social media.
Hard Rock Cafe: “Greatness Happens Here” with Leo Messi
Greatness Happens Here – Latest Campaign by Hard Rock Cafe which renews partnership with Lionel Messi as a brand ambassador.
Fully developed yes we are open, this new campaign aims to strengthen the cooperation between HRC and the Argentine Krak. Greatness Happens Here is based on the brand’s 2020 Live Greatness platform, which will be available at all Hard Rock Cafes worldwide and select hotels.
VOTE FOR YOUR FAVORITE CAMPAIGN!
At this point, you just need to vote for your favorite campaign among the proposed ones using the tool below: