Geox joins the services of Penelope Cruz to reinvigorate their image

As its first ambassador, Geox joins the services of a prestigious world: Penelope Cruz. The Oscar-winning Spanish actress represents the Italian brand in a global advertising campaign that will run for two seasons: the launch of the 2023/24 women’s collections and the 2024 print collections.

“Our company has introduced us to an important brand over the past few years, and we are all thrilled to have Penélope Cruz as our first Geox Ambassador. She conveys to the world our new brand position and embodies a stylistic evolution that breaks down the boundaries of beauty. “Good and comfortable, a great philosophy today lies at the heart of our product concept,” explains Mario Moretti Polegato, President and Founder of Geox.

The images and promotional videos for the Madrid tour are by photographer and director Gray Sorrenti, and the music was composed by Eduardo Cruz, Penelope Cruz’s brother.

Distributed in 9,000 locations in twenty multi-brand stores worldwide, Geox, where the collections are not represented in footwear and clothing, also includes a store of 678 available stores. In Europe, in Italy these are domestic brands, the brand has 183 boutiques.

For the six prime ministers, the brand’s business value was €353 million in 2023, up 3.8% on the same period last year.