Do fame and success always go hand in hand? There are many aspects to take care of when launching a brand, and things don’t always go smoothly. But with media influence like Kim Kardashian’s, success is a guaranteed goal. This is evidenced by the astonishing sales of Skims, its lingerie and shapewear brand, as well as its market value, which has nearly reached $4 billion in recent months. But the American socialite isn’t the only one guarding the treasure. In fact, her sister Kylie with the Kylie Cosmetics brand, 51% owned by Coty, has reached a value of $900 million and fans from all over the world are competing to get the latest blush. Speaking of foundation instead, Selena Gomez has no competition: her Rare Beauty brand is expected to reach $1 billion by the end of 2023, according to the BoF.
On the Olympus of Beauty, there’s bound to be $2.8 billion Fenty Beauty, 50% owned by founder Rihanna. Everything Riri touches turns to gold. Example? When she touched up her makeup during the last Super Bowl, the brand made $5.6 million in media in MIV (media exposure cost). Instead, Gwyneth Paltrow focuses on lifestyle, which with her “Goop” reaches a value of 250 million dollars, while in Italy Chiara Ferragni’s eponymous brand is worth 75 million euros. The situation is not rosy for Victoria Beckham, who has accumulated debts of 66 million pounds to her brand. The brand was valued at £100 million in 2019, according to The Mirror.
But there are those betting on the spirits market, like Casamigos, the tequila company founded by George Clooney, Randy Gerber and Mike Meldman, which was sold to Diageo in 2017 for $1 billion. As for Yeezy, the fashion brand founded by Kanye West, its value has “dropped” to $1.5 billion. In 2021, the UBS Group effectively valued the brand at $3.2 billion to $4.7 billion, but after the end of the partnership with Adidas, its value would have dropped sharply.
Photo credit: Instagram profile @fentyskin
Tags: fashion , rihanna , vogue , kanye west , chiara ferragni , brand