MAZATLAN – Southern Sinaloa is quickly becoming a mezcal-producing region; in Mazatlan, at least, there are already 15 producers looking to bring their 100% certified brands to other states and other countries.
They will join the states of Zacatecas, Durango, Guerrero, Michoacán, San Luis Potosí, Guanajuato, Tamaulipas and Oaxaca, which Already has its own brand of mezcal and is making its way around the world, even beating out tequila.
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What do the people of Sinaloa need? Get trained and get certified; the Ministry of Economic Affairs is saying, in the training market, how cool is it?
Through this training, mezcal producers will be able to obtain the authorization tool for the prestigious Mezcal Designation of Origin with the Mexican Industrial Property Institute and be able to use, register the brand and market their products.
“It’s not only about encouraging productivity in the municipality and the marketing of mezcal, but ultimately also hopefully as a tourist attraction.”
Astrid Garibbe Soto
Director of the Foreign Trade Department of the Ministry of Economic Affairs
The idea is that, in addition to visiting Mazatlan’s beaches and learning about its attractions, tourists also learn about the mezcal route that will incorporate the countryside and is said to start from the junction of El and Mazatlan. Habar to La Noria and the entire region.
Currently 15 people are being considered for this certification and title, but there is no doubt that everyone can become a producer, since the designation of origin is not only in Mazatlan, but also in Concordia, Rosario and Santo So does Ignacio.
Let us remember that since 2018, when it started with the original request, this year it is possible to lift the entity’s suspension on the marketing and use of this name, and even two Mazatlan producers have managed to start their process.
For all evil, mezcal; for all good…if there is no remedy: a liter and a half,” goes a famous saying among mezcal lovers.
National sales of mezcal have grown 110 percent over the past four years, from 320,000 liters in 2010 to 650,000 liters last year, according to the Ministry of Foreign Affairs. At the same time, export volumes increased by 137% from 414,000 liters to 980,000 liters.
The main export markets are the United States, the United Kingdom, Germany, France, Spain, Italy, Australia and Chile.