The stars predicted this: red is no longer used only on the lips, but conquers all makeup, including eyelids and eyelashes. Here’s how to use (mandatory) scarlet eyeshadow and mascara.
Red only for lips and black for eyes? Well, it’s time to change the rules. makeup summer 2023 it’s actually tinted red: the palette’s warmest shade is now the protagonist of eye makeup, between coral eyeshadow and scarlet mascara. This may seem like heresy to many, but the trend has been infecting the stars for some time now and has now exploded on TikTok, the sparkling container of microtrends, especially in the beauty world. If “red eyes” isn’t usually a good sign, this year it’s super glamour: here are all the tricks to recreate red makeup flawlessly.
Katherine Langford with red eye makeup
Where did the fashion for red eye makeup come from?
Last November, we saw the return of colored mascara, especially blue. However, with the arrival of heat, you need to focus on another nuance: red, the color of sunsets, splashes and corals. So it’s no surprise that this trend exploded on TikTok right in the middle of summer, when we tend to be more tanned and more inclined to play with color. In addition to the red mascara that has gone viral on TikTok, beauty bloggers are increasingly using brick or cherry colored eyeshadow to accentuate their eyes. Or the same warm shade that can be modulated on the lips, cheeks and eyelids.
Kylie Jenner with red eyeshadow
Long before TikTok, the demand for red eyeshadow has been on the rise ever since. Asian market, which has a special connection with the color red. From Harajuku girls to anime-inspired makeup, Asian women have helped popularize this makeup because it makes eyes look languid and mysterious. The rest was done by the stars on the red carpet and in social networks, from Kristin Stewart To Kylie Jennerfrom Lili Reinhart to Doji Cat.
Highlighted eyebrows – the trend of summer 2022: from bleaching to makeup
Who suits red mascara and the secrets of wearing it
Although it may seem a little extreme, red is actually a very popular color among makeup artists: from a chromatic point of view, it contrasts with blues, greens, and browns. Not only that: just like teeth, red emphasizes the whites of the eyes and, therefore, further enhances the look. However, to avoid the Dracula effect, you can gradually start with brown mascara and brick eyeshadow with a warm undertone, and then blend it with rusty or peach pink, depending on your complexion.
Lili Reinhart red makeup
TikTokers also share their hacks for flawless application: smoothing eye foundation, a good concealer and, before applying red mascara, a little white mascara to enhance the color. However, for a more subtle and natural effect, some makeup artists use it on its own, intensifying the color only at the ends. Are you ready to wear the sunset?