Coinciding with the release of the iPhone 15 Pro, the first music video filmed on Apple’s latest smartphone appeared – a video from American pop star Olivia Rodrigo. Give it backtaken from the new album Guts. This is not the first time that some directors have used smartphones to shoot music videos, it already happened last year with Marcus Mumford belonging Mumford and sons for the song cannibal. In this case, the director was a certain Steven Spielberg. Now with these newest examples, things are obviously much simpler. Here it is director Jack Begert’s turn, supported by the photographic direction of Xiao “X” Liu. The video clip features dynamic images using the technique scaling crash (a powerful effect of which Tarantino is one of the greatest exponents) captured with the new camera iPhone 15 Pro Max 5x telephoto lens.
(Apple)
Director Jack Begert says: “For this video, we used a lot of complex camera movements to create energy. I was impressed with the quality of the footage, and hearing about the iPhone 15 Pro Max’s 5x zoom made me very excited.”. Additionally, iPhone 15 Pro, in addition to ProRes recording directly to external drive at up to 4K and 60fps already found in other 15 series models, introduces a new log encoding option offering greater range and flexibility for visuals. and color correction in post-processing. It is also the first smartphone in the world to support a color coding system. ACES – Academy Color Coding System is a global color standard for major film productions.
Cinematographer Xiao “X” Liu made several comments. advantages found: “On set, changing lenses between shots takes a long time, but iPhone 15 Pro makes it possible. seven lenses in one packageincluding the new 5x zoom on the iPhone 15 Pro Max. With just a few taps on the screen, I save time and get what I need in clear resolution.”
Olivia Rodrigo, who turned 20 this year, is the youngest artist in Hot 100 history to debut with three number one hits. 1, and in 2024 he will also touch Italy for the first time with his world tour for one date: June 9 at the Unipol Arena in Bologna. You can watch the single’s video here Bring him back!