The greatest exponents of culture K-pop they have come to establish themselves as icons even within the Western charts, thus testifying to the enormous impact that the musical phenomenon has had all over the world.
Through recent collaborations with the likes of Coldplay, Snoop Dogg and Steve Aoki, the South Korean band BTS extension has exported its name positioning itself at the top of the global top charts, also attracting the interest of some important fashion houses.
Brands active in the luxury fashion sector such as Gucci, Bulgari, Saint Laurent, Valentino, Dior and Bottega Veneta have recently hired a series of K-pop stars as testimonials. From EXO’s Kai to Blackpink’s Jennie, passing through BTS’ Suga and Jimin: all artists who are guaranteeing the aforementioned maisons a very significant commercial expansion, especially as regards customers residing in oriental countries.
Speaking of which, in the last few hours Louis Vuitton has added another K-pop star to its list of collaborators, choosing the South Korean member of BTS J-Hope like New ambassadors of the brand.
After making a foreboding appearance at the January menswear show during Paris Fashion Week, J-Hope has now officially joined the LV family. The singer will take on the new role alongside big names such as Emma Chamberlain and Julia Roberts, and other K-pop stars such as Hyein and Danielle of the group “NewJeans”.