Today Intimissimi officially announces that Jennifer Lopez, a global female icon, will be the brand’s new global ambassador. The Italian underwear and lingerie brand confirms the news on the occasion of the launch of the Spring/Summer 2023 campaign. The campaign, starring Jennifer Lopez, celebrates women, encouraging them to feel confident and appreciated in every role they play. Today’s women are strong, successful women who are great role models to follow. They inspire us to work hard and chase our dreams.
Jennifer Lopez is the ideal ambassador for Intimissimi because she brings a strong and modern sensuality to the brand and perfectly communicates its core values.
“While looking for the partner who embodied the spirit of our target clientele, we immediately thought of Jennifer Lopez. We want all women to live a fulfilling life and feel fulfilled, day after day,” says Matteo Veronesi, CEO of Intimissimi.
Last year, during a trip to Italy, Jennifer discovered Intimissimi. “I love Italy – its people, fashion, culture, food and illustrious history. When I discovered Intimissimi, I was immediately attracted by its precious silks, romantic laces, impeccable cuts that flatter the shapes and sophisticated design”, says Jennifer Lopez, “I am proud to be an Intimissimi Woman and I am honored to be seen as a person who embodies their qualities – confidence, vivacity and strength”.
Riccardo Ruini, Creative Director, captures the dreamy and vibrant essence of the Italian summer with cinematic images that transform the colors of Positano in the new Spring/Summer 2023 campaign. Nuances of fuchsia that recall bougainvillea intertwine, in the new range, with the orange of the bright sun and the turquoise, symbol of the Mediterranean Sea.
Ruini, working alongside director Gia Coppola and photographer Chris Colls, perfectly evokes the paradisiacal atmosphere of the Italian coasts. The campaign reveals a day in the life of Jennifer Lopez as she, in a moment of playful relaxation, sips a coffee, singing to herself “Heaven in a room”. The portrait of a woman that anyone can identify with, with a touch of wonder and magic.