Stella McCartney launched the long-awaited winter campaign 2023with famous model Kendall Jenner is the face of the collection. Taken Harley Weir in the salt flats of the Camargue, France, the countryside captures the soul of a new generation rider, wrapped in the region’s famous white ponies provided by an equine expert Jean Francois Pignon. Subject “Horsepower” Winter 2023 pervades all elements of the collection and the vision of the advertising campaign, originally presented during Paris Fashion Week at the Manège de L’Ecole Militaire. It talks about the transformative bonds between humans and horses through the lens of Stella’s personal and family relationships, art and history and comes to our days.
It’s no secret to anyone that Kendall Jenner is a fair lover of horses. “I have always loved animals. I’ve been riding for 10 yearsso I thought about becoming a professional equestrian and then a veterinarian,” she told Harper’s Bazaar in 2016. Destiny, of course, had other plans for the second youngest daughter of the Kar-Jenner clan, and so she ended up in the riding industry. Now she combines her two passions – the world of fashion and horses – for Stella McCartney.
“I knew that the girl Stella this season should love horses as much as I do. Kendall, like me, has been riding since childhood and has her own ranch; you can see how comfortable she feels among these sensitive beings, and just as they are with her. Capturing that connection brings the concept of horsepower to life, both through fashion and vision.” Stella McCartney
According to company founder Stella McCartney, Jenner’s experience in riding and caring for horses made her the perfect face for the campaign. The harmony between Kendall Jenner and Piñon’s pony reflects the equestrian essence of the collection.with rope details inspired by bridle reins, patchwork quilts that reinterpret horse blankets, and Appaloosa jacquards, nodding to the American breed bred by Stella’s family. Unique therapeutic connections between humans and horses they will be further explored in the second phase of the campaign this fall.
Innovative materials include vegan crocodile-effect Frayme bags and S-Wave bags made from apple waste, while riding boots are made from grape waste. The collection also includes mushroom mycelium accessories. and MIRUM®, a cruelty-free alternative to animal skin made from plants, not plastic. It is completely natural and cyclical and can be recycled into new materials or returned to Mother Earth as nutrients. The ready-to-wear collection is 92% sustainable., making it Stella McCartney’s most responsible winter offering to date. The brand has never used animal skins, feathers, fur or exotic skins.
When a brand known for its zero-cruelty approach, a model, a rider and a herd of white ponies team up for a collection photo shoot, you have horse girl fashion at its best. The Stella McCartney Winter 2023 Collection will be available in boutiques worldwide, select retailers and stellamccartney.com starting August 2023.