The Diesel 1DR bag is the most viral it-bag on social networks

Historical courses and recurrences in fashion are able to create a veritable roller coaster for brands, including loopholes. What was trendy yesterday can become old-fashioned today and what was outdated yesterday could be back at the top of the wish list tomorrow. The Y2K trend has (re) brought Diesel among the coolest brands of the moment and just take a look at the profiles of the influencers to realize it. The “queen of the party” is a bag which in recent months has conquered the title of most viral it-bag on social networks.

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Since Glenn Martens took the helm of Diesel in October 2020, the brand in Renzo Rosso’s portfolio has returned to shine and compete with the greats. The Belgian designer creative director of Y/3 and creator of the spring summer 2022 for Jean Paul Gaultier has been able to make the most of the 2000s fashion revival making the latest Diesel collections among the most reviewed worldwide but not only. Diesel won the bet to (re) become the coolest brand of the moment on Instagram thanks to the 1DR, the brand’s bag that can be seen on the arm of all it-girls. Highly instagrammable thanks in particular to the highly recognizable logo and the Y2K aesthetic that is deeply marking the catwalks (and street style looks) in recent years.

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A genderless and modern charm that winks at the past. To draw the iconic diesel bagIn fact, Martens started from history, opting for particularly sturdy handles and the mini size that can be carried by hand, on the shoulder or cross-body thanks to the handle and removable shoulder strap.

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Seen for the first time in Pre Fall 2022, it became the protagonist in the following collection, precisely Spring Summer 2022 thanks also to the bevy of stars who showed it off on social media: from Kylie Jenner to Chiara Ferragni and Veronica Ferraro passing through the Parisian influencer Chloé Lecareux. Supporters of the brand and its rebirth, Julia Fox, Dua Lipa, Megan Thee Stallion, Whitney Peak and Paloma Elsesser.

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There Diesel 1DR bag it is a fun and versatile hobo bag thanks to the palette of colors and materials: the most iconic is denim, but nappa leather, waxed canvas or the craquelé effect are also particularly appreciated. Lyst, the luxury e-commerce aggregator born in 2010 that every 3 months releases the report that photographs the behavior of its users with a focus on the most sought-after brands and the items that have attracted the most clicks had (pre)said by crowning the bag of Diesel as the first most searched women’s product in the world this summer. Judging by the social boom, it will be the same for 2023.

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